Expected Measures Netherlands
It's expected that, from Sunday 28 November, venues in the Netherlands will have to close at 17:00. This could affect your visit, so please keep this in mind while booking. When visiting from Sunday 28 November onwards, you might also be asked to show your CoronaCheck certificate and ID to prove that you are vaccinated against, have recovered from, or have tested negative for Covid-19. Please check the website of the RIVM for the latest information.

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4.6 / 5 (2994)
entry ticket

Heineken Experience

  • Entry to the Heineken® Experience
  • Two beers or soft drinks
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4.7 / 5 (318)
entry ticket cruise

Canal Cruise & Heineken Experience

  • 1-hour Canal Cruise with audio guide
  • Skip-the-line access to the Heineken Experience
  • 2 beers or soft drinks at the Heineken Experience
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About: Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square.

Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.

Heineken Experience
Saturday 10:30 - 21:00
Sunday 10:30 - 19:30
Monday 10:30 - 19:30
Tuesday 10:30 - 19:30
Wednesday 10:30 - 19:30
Thursday 10:30 - 19:30
Friday 10:30 - 21:00
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
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