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The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption). Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square. Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.

Madame Tussauds is located in the center of Amsterdam at the ever-busy Dam Square. Founded by wax sculptor Marie Tussaud in the 18th century, this iconic wax museum chain has locations in many cities across the globe, including London, Berlin, New York, Las Vegas, Hong Kong, and Shanghai, and of course, the Dutch capital. Madame Tussauds Amsterdam is home to hundreds of historical and royal figures, film and sports stars, and immersive themed galleries. The museum encourages an interactive approach to the wax figures – so go ahead and hug your favorite celebrity crush! Madame Tussauds has been a central fixture in Amsterdam since 1971, with its first location at the Kalverstraat, before being moved to the Dam Square, where it can't be missed – and definitely shouldn't!

The Van Gogh Museum displays over 200 of Vincent van Gogh's works, including landscapes, still lifes and drawings, and letters. By displaying them alongside works from Van Gogh's contemporaries, viewers get real insights into his life and work. The museum itself is comprised of two buildings. The main building, designed by Gerrit Rietveld, Joan van Dillen, and J. van Tricht, opened in 1973. The second building, designed by Japanese architect Kisho Kurokawa was added in 1999. Located in Amsterdam's Museumplein (along with the Stedelijk and Rijksmuseum), the Van Gogh Museum is one of the most-visited museums in the Netherlands.

The Red Light Secrets, Amsterdam's Museum of Prostitution, is a window into what goes on in the famous (notorious?) Red Light District. Located at Oudezijds Achterburgwal 60H, the museum is just a 5-minute walk from Centraal Station, on one of the picturesque canals that make up the area the locals call 'de Wallen'.

Amsterdam's Ajax ArenA is so awesome that they spell it with a capital 'A' at the front and the back of the name. It's the largest stadium in the whole country and has a retractable roof. When not being used for Ajax (or national team) games, big ticket concerts are sometimes held here. Artists including Madonna, Michael Jackson, David Bowie, and The Rolling Stones have all played gigs here.

Located on Amsterdam’s Dam Square, this cabinet of curiosities showcases more than 500 exhibits and artifacts in its five floors. The items, ranging from actual Olympic torches to a very unusual Fabergé egg, are organized in 19 themed galleries. There’s also a spacious café with a view to the square and a 5D cinema on the fourth floor.