The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption).
Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square.
Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.
There's history in the walls and on the walls. The house itself dates to the 17th century and was situated in one of Amsterdam's most prestigious areas. Rembrandt lived there for almost 20 years once he had established himself as Europe’s most innovative painter.
His art hangs on the walls too. You’ll find an extensive collection of his etchings, and the house has also been restored to reflect how it would have looked when Rembrandt lived there.
Located on Amsterdam’s Dam Square, this cabinet of curiosities showcases more than 500 exhibits and artifacts in its five floors. The items, ranging from actual Olympic torches to a very unusual Fabergé egg, are organized in 19 themed galleries. There’s also a spacious café with a view to the square and a 5D cinema on the fourth floor.