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Tickets for Heineken Experience

Drink up the history of the Netherlands' most famous export

Heineken Experience
Open Today 12:00 - 21:00
Instant ticket delivery
Last admission: 2 hours and 15 minutes before closing
Wheelchair accessible: Wheelchairs can be booked free of charge 48 hours before your visit. Please avoid weekends due to large crowds
Audio guide: Chinese, Dutch, English, French, German, Italian, Portuguese, Russian, Spanish
Smartphone tickets accepted

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What's included

Entry to the Heineken® Experience
Two beers or soft drinks
  • Find out all there is to know about the Heineken® brewing process and learn how to serve a real 'star'
  • Get enlightened on Heineken®'s history, enjoy fun interactive exhibits, and indulge in a refreshing beer-tasting session
  • Follow a beer bottle's journey from factory floor to thirsty mouth, with a fully immersive light show in a futuristic room!

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real mecca for beer fans – and a quintessential Amsterdam experience. Arrive thirsty for your Heineken Experience!

After watching bikes zipping by outside the Heineken Experience, you'll step inside and start the tour by exploring historic brewing rooms – complete with authentic 18th-century wooden and copper machinery. Then, get hands-on with some modern interactive games from the brand's global sponsors, like Formula 1, UEFA Champions League, and the Rugby World Cup. Heineken is timeless.

Other chuckle-worthy exhibits inside the Heineken Experience reveal important things, including what it's like to be a beer bottle for a day, and a beer's-eye view of the entire brewing process. Download the free Heineken® Experience app for even more audio content, plus a handy map of 'Amsterdam's Best Hidden Gems'.

Did you know that this world-renowned beer is made from just four all-natural ingredients? Find out exactly what goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, then together – all in the name of science, of course.

Top the day off off with a small beer-tasting session during the tour, then enjoy two more free beers at the snazzy, atmospheric bar at the end of the experience. You'll come away not only understanding, but also speaking the international language of Pilsner.

Insider tip

Aim for a visit close to the end of the day, once you're done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs, and maybe continue your evening at the nearby De Pijp – a trendy neighbourhood full of hip bars and restaurants.

Floor
Regional Director

Show your smartphone ticket to the Heineken® host at the venue entrance

Heineken Experience
Saturday 12:00 - 21:00
Sunday 12:00 - 21:00
Monday 12:00 - 21:00
Tuesday 12:00 - 21:00
Wednesday 12:00 - 21:00
Thursday 12:00 - 21:00
Friday 12:00 - 21:00
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
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  • Changes may be possible for this ticket

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Common questions

This ticket includes a single entrance to the venue, in combination with other services. You can find this information under the section 'What's included' on this page.
Discounts for different age groups vary per product. You can find discount related information while selecting your tickets in the checkout. When choosing your tickets, check for ticket types with discounted prices. For example, some products have a ticket type 'Child', which is specifically for children. Remember to bring a valid ID to the venue if you've purchased a discounted ticket.
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