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Overview

Highlights

  • Find out all there is to know about the Heineken® brewing process and learn how to serve a real 'star'
  • Get enlightened on Heineken®'s history, enjoy fun interactive exhibits, and indulge in a refreshing beer-tasting session
  • Follow a beer bottle's journey from factory floor to thirsty mouth, with a fully immersive light show in a futuristic room!

Description

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real mecca for beer fans – and a quintessential Amsterdam experience. Arrive thirsty!

Explore historic brewing rooms complete with authentic 18th-century wooden and copper machinery. Then, get hands-on with some modern interactive games from the brand's global sponsors, like Formula 1, UEFA Champions League, and the Rugby World Cup. Heineken is timeless.

Other chuckle-worthy exhibits reveal important things, including what it's like to be a beer bottle for a day, and a beer's-eye view of the entire brewing process. Download the free Heineken® Experience app for even more audio content, plus a handy map of 'Amsterdam's Best Hidden Gems'.

Did you know that this world-renowned beer is made from just four all-natural ingredients? Find out exactly what goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, then together – all in the name of science, of course.

Enjoy a small beer-tasting session during the tour, plus two more free beers at the snazzy, atmospheric bar at the end of the experience. You'll come away not only understanding but also speaking the international language of Pilsner.

Insider tip

Aim for a visit close to the end of the day, once you're done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs, and maybe continue your evening at the nearby De Pijp – a trendy neighbourhood full of hip bars and restaurants.

Floor
Regional Director

Ticket

What's included

Entry to the Heineken® Experience
Two beers or soft drinks
One beer sample during the tour

Amendment policy

  • Changes may be possible for this ticket

Instructions

  • Join the pre-sold tickets lane and show your smartphone ticket to the Heineken® host
  • Make sure to be there 15 minutes before your timeslot

Venue

Opening hours

Heineken Experience
Wednesday 10:30 - 19:30
Thursday 10:30 - 19:30
Friday 10:30 - 21:30
Saturday 10:30 - 21:30
Sunday 10:30 - 21:30
Monday 10:30 - 19:30
Tuesday 10:30 - 19:30

How to get there

Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
Open in Maps

Ratings & reviews

4.6
based on 2977 reviews
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P
Sep 20, 2020
Excellent
Really good experience seeing where the beer comes from and how it's made and you also get to sample a shot of the first 2 ingredients before it's brewed which is interesting as it is totally...
Really good experience seeing where the beer comes from and how it's made and you also get to sample a shot of the first 2 ingredients before it's brewed which is interesting as it is totally different than beer but you can pick up some similarities it's just a completely different texture then we had 3 x 330ml glasses of beer didn't get to pour our own. All the staff were very friendly and seemed to enjoy their job.
M
Sep 14, 2020
Excellent
Très bien expliqué, on s'est bien amusé, les effets sont impressionnants. Musée adapté pour la compréhension des langues avec l'application téléphone même si le texte défile un peu trop vite sur...
Très bien expliqué, on s'est bien amusé, les effets sont impressionnants. Musée adapté pour la compréhension des langues avec l'application téléphone même si le texte défile un peu trop vite sur l'écran, on doit le rejouer plusieurs fois à chaque fois
J
Sep 4, 2020
Excellent
Fun and interactive!!!

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