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Heineken Experience: Entry Ticket

Drink up the history of the Netherlands' most famous export

Tiqets International B.V.
Registered address: James Wattstraat 77-P, 1097 DL, Amsterdam, NL
Contact details

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Audio guide: Chinese, Dutch, English, French, German, Italian, Portuguese, Russian, Spanish
Wheelchair accessible Wheelchairs can be booked free of charge 48 hours before your visit. Please avoid weekends due to large crowds
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Smartphone tickets accepted

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What's included

Entry to the Heineken® Experience
Two beers or soft drinks

Important information

* Children and minors (18-) are not allowed in * There is a strict promptness policy, no entry without a timed online ticket
  • Find out all there is to know about the Heineken® brewing process and learn how to serve a real 'star'
  • Get enlightened on Heineken®'s history, enjoy fun interactive exhibits, and indulge in a refreshing beer-tasting session
  • Follow a beer bottle's journey from factory floor to thirsty mouth, with a fully immersive light show in a futuristic room!

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real hotspot for beer fans – and a quintessential Amsterdam experience. Arrive thirsty for your Heineken Experience!

After watching bikes zipping by outside the Heineken Experience, you'll step inside and start the tour by exploring historic brewing rooms – complete with authentic 18th-century wooden and copper machinery. Then, get hands-on with some modern interactive games from the brand's global sponsors, like Formula 1, UEFA Champions League, and the Rugby World Cup. Heineken is timeless.

Other chuckle-worthy exhibits inside the Heineken Experience reveal important things, including what it's like to be a beer bottle for a day, and a beer's-eye view of the entire brewing process. Download the free Heineken® Experience app for even more audio content, plus a handy map of 'Amsterdam's Best Hidden Gems'.

Did you know that this world-renowned beer is made from just four all-natural ingredients? Find out exactly what goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, then together – all in the name of science, of course.

Top the day off with a small beer-tasting session during the tour, then enjoy two more free beers at the snazzy, atmospheric bar at the end of the experience. You'll come away not only understanding, but also speaking the international language of Pilsner.

Insider tip

Show your smartphone ticket to the Heineken® host at the venue entrance.

Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
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  • Cancellation is possible until 24 hours before your visit.
  • Rescheduling is possible until 24 hours before your visit.

Ratings & reviews

3399 verified customer reviews

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3 reviews
Maria Fernanda,  Mexico Mexico
27 Nov 2023
Tiqets was very easy to use! And the Heineken experience was extremely amazing I definitely would do it again. Totally worth it.
Heineken Experience
Dina Zaar,  Denmark Denmark
07 Aug 2023
A must see in Amsterdam! A great experience with wonderful guides and activities - we had a great time and could easily spend two hours visiting the museum
Heineken Experience
Neve,  United Kingdom United Kingdom
23 Nov 2023
A MUST DO when in Amsterdam! The tour was thorough and interactive. Loved every second!
Heineken Experience

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