Discover the latest industry insights and best practices for museums and attractions.


Attracting millennials to museums can be easy, but you need to speak their language. Here are some creative marketing ideas to engage with a younger audience!

With the help of a streamlined online ticket booking system, the Museum of Illusions Madrid managed to launch in the middle of a pandemic and adapt to various challenges, like capacity limits and sudden lockdowns.

online booking software is important for more online booking

If you’re looking into the crystal ball of 2021 and wondering what to expect, look no further than this interview about online booking software.

At the 2020 Remarkable Venue Awards, travel expert Simon Calder gave an exclusive first look into the future of travel in 2021 and beyond.

Looking for a sure-fire way to get your visitors engaged and talking about what you’ve got on show? Immersive exhibitions are your answer.

what does virtual tourism look like

Virtual tourism is born of necessity, and thriving thanks to success. Learn how to translate the success of your venue to the digital world.

Social media had more users in 2019 than ever before and more growth is projected. Here’s how your museum can adapt and get a young audience’s attention.

Rows of books stacked on shelves

Stay up to date with the help of our monthly news round up, which includes trends in the tourism industry and trends in the travel industry.

If you’re thinking it’s too soon after lockdown to start looking at new trends in tourism and travel, think again. Three DMO leaders from Scotland, Italy and Spain talk travel trends in Europe.