Attracting millennials to museums can be easy, but you need to speak their language. Here are some creative marketing ideas to engage with a younger audience!
With the help of a streamlined online ticket booking system, the Museum of Illusions Madrid managed to launch in the middle of a pandemic and adapt to various challenges, like capacity limits and sudden lockdowns.
Social media had more users in 2019 than ever before and more growth is projected. Here’s how your museum can adapt and get a young audience’s attention.
If you’re thinking it’s too soon after lockdown to start looking at new trends in tourism and travel, think again. Three DMO leaders from Scotland, Italy and Spain talk travel trends in Europe.