Hi, we're also available in English.

Hallo, wir sind ebenfalls verfügbar in Deutsch.

Hola, también estamos disponibles en Español.

Bonjour, nous sommes également disponibles en Français.

Ciao, siamo disponibili anche in Italiano.

Hey, we zijn ook beschikbaar in het Nederlands.

Olá, também estamos disponíveis em Português.

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Tickets for Heineken Experience: Skip The Line

Dive into the Netherlands most famous export

$19.30  from
Book now
Instant ticket delivery
Smartphone tickets accepted
Wheelchair accessible
Audio guide - Free App
English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish
Best time to visit
Saturday: 10:30 - 12:00 & 18:00 - closing time


  • Get skip-the-line entrance to the world-famous Heineken Brewery. No waiting means more time for drinking... I mean learning
  • The interactive exhibits (including a beer tasting lesson, and a journey as a beer bottle), make this experience much more than just a Heineken fact-fest
  • After learning about Heineken and the world of brewing, you'll feel like you've earned the two thirst-quenching Heineken beers that await you at the end


The world famous Heineken Brewery has been transformed into an immersive attraction - complete with samples. For beer fans this is a mecca. For everyone else, it's a diverting afternoon's entertainment. Skip the line and enter the world of Heineken.

The first part of this brilliantly boozy experience provides you with info on the history of this famous brewery. You'll get to know some fun facts about the Heineken recipe, the brewery itself, and its humble beginnings.

You'll even learn all about the brewing process, and how to create a perfect glass of draught beer for yourself. Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle), ensure this experience is more than even you can imagine.

Of course, the essentials are covered here as well, including a beer tasting session. You'll come away not only understanding but also speaking the international language of Pilsnerese.

If that's not enough, sit back and enjoy some more delicious Heineken in the bar. Aaaah, now that's an educational experience!


Heineken Experience
Stadhouderskade 78 (Ferdinand Bolstraat)


Additional information

How to use your tickets

Show your smartphone ticket at the entrance

Insider tip

Aim for a visit close to the end of the day, once you’re done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs and maybe go to the nearby De Pijp - a trendy neighborhood full of nice bars and restaurants.

City Manager Amsterdam

Customer reviews

Marsha , United States
Dec 6, 2016
Really enjoyed hearing and experiencing the beer making process, loved the horses and the interactive session. The tasting was very nice and the bar upstairs was great.
Nov 30, 2016
James , United Kingdom
Nov 29, 2016
Can't fault anything at all....amazing experience
Michael , United Kingdom
Nov 25, 2016
Well worth the visit and excellent value.
Keith , United Kingdom
Nov 21, 2016
The Heineken experience is a great afternoon out, good information and the interactive section iOS superb with the photos emailed to you for free
Gordon A , United Kingdom
Nov 18, 2016
This was an excellent way to get the tickets arrived at the Heineken experience walked past all the queue and straight in .
Nov 15, 2016
Interesting experience. Fan party
Dennis , Hong Kong
Nov 14, 2016
Attention to visitors needs to be improved
Tesney , United Kingdom
Nov 14, 2016
We had an incredible time, the staff made learning the history of Heineken exciting. And the 3 free drinks were greatly appreciated! If we ever return to Amserdam we will without a doubt visit again!!
Nov 12, 2016
What a great experience. All the Heineken staff were amazing, and friendly. Very informative and very well priced. I will do it all over again.
Well done and thank you to everyone there