Tickets for Heineken Experience

Drink up the history of the Netherlands' most famous export

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Overview
Opening hours
Today:  10:30 - 19:30
Tomorrow:  10:30 - 19:30
Thursday:  10:30 - 19:30
Friday:  10:30 - 21:00
Saturday:  10:30 - 21:00
Sunday:  10:30 - 21:00
Monday:  10:30 - 19:30
Highlights
  • Find out all there is to know about the Heineken® brewing process and learn how to serve a real 'star'
  • Get enlightened on Heineken®'s history, enjoy fun interactive exhibits, and indulge in a refreshing beer-tasting session
  • Follow a beer bottle's journey from factory floor to thirsty mouth, with a fully immersive light show in a futuristic room!
Description

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real mecca for beer fans – and a quintessential Amsterdam experience. Arrive thirsty!

Explore historic brewing rooms complete with authentic 18th-century wooden and copper machinery. Then, get hands-on with some modern interactive games from the brand's global sponsors, like Formula 1, UEFA Champions League, and the Rugby World Cup. Heineken is timeless.

Other chuckle-worthy exhibits reveal important things, including what it's like to be a beer bottle for a day, and a beer's-eye view of the entire brewing process. Download the free Heineken® Experience app for even more audio content, plus a handy map of 'Amsterdam's Best Hidden Gems'.

Did you know that this world-renowned beer is made from just four all-natural ingredients? Find out exactly what goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, then together – all in the name of science, of course.

Enjoy a small beer-tasting session during the tour, plus two more free beers at the snazzy, atmospheric bar at the end of the experience. You'll come away not only understanding but also speaking the international language of Pilsner.

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Ticket
Ticket features
Instant ticket delivery
Smartphone tickets accepted
What's included
Entry to the Heineken® Experience
Two beers or soft drinks
One beer sample during the tour
Instructions
  • Join the pre-sold tickets lane and show your smartphone ticket to the Heineken® host
  • Make sure to be there 15 minutes before your timeslot
Changing or cancelling your ticket
  • Cancellations are not possible for this ticket
  • Changes may be possible for this ticket
Venue
Address
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
Key info
Wheelchair accessible
Wheelchairs can be booked free of charge 48 hours before your visit. Please avoid weekends due to large crowds
Audio guide
Download the free Heineken Experience app with additional audio tours and video content. Available in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese, and Spanish
Insider tip

Aim for a visit close to the end of the day, once you're done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs, and maybe continue your evening at the nearby De Pijp – a trendy neighbourhood full of hip bars and restaurants.

Floor
Regional Manager
Ratings & reviews
4.5
2745 Reviews
5
73%
4
20%
3
5%
2
1%
1
1%

Oct 15, 2019
It was AMAZING!!
Oct 14, 2019
Such a fun interactive tour! Highly recommend!
Oct 14, 2019
Really good! It was a good experience with lots of different aspects. One thing that would make it better though would be an option to buy alcohol throughout the tour!

Common questions

What do these tickets include?
This ticket includes a single entrance to the venue, in combination with other services. You can find this information under the section 'What's included' on this page.
Are there special discounts for different age groups/students or teachers?
Discounts for different age groups vary per product. You can find discount related information while selecting your tickets in the checkout. When choosing your tickets, check for ticket types with discounted prices. For example, some products have a ticket type 'Child', which is specifically for children. Remember to bring a valid ID to the venue if you've purchased a discounted ticket.
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