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Tickets for Heineken Experience

Dive into the Netherlands's most famous export

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Overview
Opening hours
Today:  11:00 - 19:30
Tomorrow:  11:00 - 19:30
Wednesday:  11:00 - 19:30
Thursday:  11:00 - 19:30
Friday:  10:30 - 21:00
Saturday:  10:30 - 21:00
Sunday:  10:30 - 21:00
Highlights
  • Find out all there is to know about the Heineken® brewing process with an enthusiastic guide, and learn how to serve a real 'star'
  • Get merry with interactive exhibits, indulge in a refreshing beer tasting lesson, and follow a beer bottle's journey, from factory to thirsty mouth
  • Download the Heineken Experience app for an additional audio guide and a map with Amsterdam’s Best Hidden Gems – find it on the App Store or Google Play
Description

The world-famous Heineken® Brewery opened in 1867, but 2019 is also a ‘dam good year for beer in the heart of Amsterdam. Dive into what's now an immersive attraction in the old brewery, complete with samples. For beer fans this is a mecca. Arrive thirsty.

This 90-minute self-guided journey through the world of Heineken® is a brilliantly boozy experience guaranteed to get you giddy on its heritage, history, and of course, hops.

Did you know that this globally-renowned beer is made from just four natural ingredients? Find out exactly what goes into the Heineken® brewing process, and see how sponsors like Formula 1, the UEFA Champions League and the Rugby World Cup are all championing the brand in exciting ways.

Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle) will get everyone laughing, and with the Heineken Experience App you can enhance your visit with additional audio content.

Of course, the essentials are covered here as well, including a beer tasting session plus more free samples in the bar. You'll come away not only understanding, but also speaking the international language of Pilsnerese.

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Ticket
Ticket features
Instant ticket delivery
Smartphone tickets accepted
What's included
  • Entry to the Heineken Experience
  • 2 beers or soft drinks
Instructions
  • Take the pre-sold tickets lane and show your smartphone ticket to the Heineken host
  • Make sure to be there 15 minutes before your timeslot
Cancellation

Cancellations are not possible for this ticket.

Venue
Address
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
Key info
Wheelchair accessible
Wheelchairs can be booked free of charge 48 hours upfront. Please avoid weekends due to large crowds
Audio guide
Download the free Heineken Experience app with additional audio tours and video content. Available in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish
Insider tip

Aim for a visit close to the end of the day, once you’re done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs and maybe go to the nearby De Pijp - a trendy neighborhood full of nice bars and restaurants.

Floor
Regional Manager
Reviews
Feb 15, 2019
Heineken Experience
Very entertaining and informative
Feb 15, 2019
Heineken Experience
Fantastic tour! Lots of surprises too and free bar at the end!
Feb 15, 2019
Heineken Experience
Fantastic few hours spent in the Heineken Experience! Would highly recommend doing when in Amsterdam x
Feb 14, 2019
Heineken Experience
Amazing trip the staff are just awesome the guy on the bottle collection area found out it was my girlfriends birthday and told us to wait a sec he came back with a special birthday gift for her talk about going the extra mile highly recommended it and the beer is just 👌🏻
Feb 14, 2019
Heineken Experience
brilliant to have tickets on your phone
Feb 13, 2019
Heineken Experience
Great
Feb 13, 2019
Heineken Experience
You can clearly understand how beer is made.. seeing feeling tasting...
Feb 10, 2019
Heineken Experience
We had a fab time. Definitely recommend this for your trip here.
Feb 9, 2019
Heineken Experience
loves it
Feb 7, 2019
Heineken Experience
It’s interesting and funny to have Heineken experience. Must see :)
Reviews

Common questions

What do these tickets include?
This ticket includes a single entrance to the venue, in combination with other services. You can find this information under the section 'What's included' on this page.
Are there special discounts for different age groups/students or teachers?
Discounts for different age groups vary per product. You can find discount related information while selecting your tickets in the checkout. When choosing your tickets, check for ticket types with discounted prices. For example, some products have a ticket type 'Child', which is specifically for children. Remember to bring a valid ID to the venue if you've purchased a discounted ticket.
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