Tickets for Heineken Experience

Dive into the Netherlands's most famous export

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Opening hours
Today:  10:30 - 21:00
Monday:  11:00 - 19:30
Tuesday:  11:00 - 19:30
Wednesday:  11:00 - 19:30
Thursday:  11:00 - 19:30
Friday:  10:30 - 21:00
Saturday:  10:30 - 21:00
  • Find out all there is to know about the Heineken® brewing process with an enthusiastic guide, and learn how to serve a real 'star'
  • Get merry with interactive exhibits, indulge in a refreshing beer tasting lesson, and follow a beer bottle's journey, from factory to thirsty mouth
  • Download the Heineken Experience app for an additional audio guide and a map with Amsterdam’s Best Hidden Gems – find it on the App Store or Google Play

The world-famous Heineken® Brewery opened in 1867, but 2019 is also a ‘dam good year for beer in the heart of Amsterdam. Dive into what's now an immersive attraction in the old brewery, complete with samples. For beer fans this is a mecca. Arrive thirsty.

This 90-minute self-guided journey through the world of Heineken® is a brilliantly boozy experience guaranteed to get you giddy on its heritage, history, and of course, hops.

Did you know that this globally-renowned beer is made from just four natural ingredients? Find out exactly what goes into the Heineken® brewing process, and see how sponsors like Formula 1, the UEFA Champions League and the Rugby World Cup are all championing the brand in exciting ways.

Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle) will get everyone laughing, and with the Heineken Experience App you can enhance your visit with additional audio content.

Of course, the essentials are covered here as well, including a beer tasting session plus more free samples in the bar. You'll come away not only understanding, but also speaking the international language of Pilsnerese.

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Ticket features
Instant ticket delivery
Smartphone tickets accepted
What's included
Entry to the Heineken Experience
2 beers or soft drinks
  • Take the pre-sold tickets lane and show your smartphone ticket to the Heineken host
  • Make sure to be there 15 minutes before your timeslot

Cancellations are not possible for this ticket.

Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
Key info
Wheelchair accessible
Wheelchairs can be booked free of charge 48 hours upfront. Please avoid weekends due to large crowds
Audio guide
Download the free Heineken Experience app with additional audio tours and video content. Available in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish
Insider tip

Aim for a visit close to the end of the day, once you’re done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs and maybe go to the nearby De Pijp - a trendy neighborhood full of nice bars and restaurants.

Regional Manager
Jun 13, 2019
We had such a great time at the tour. We loved that it was self directed and we could totally go at our own pace. There was some interactive exhibits which were super enjoyable. A good value was well.
Jun 12, 2019
Overalls a good experience, with lots of history and beer. Only downside was, it was very crowded and hard to follow the guide and what they were saying as a result of all the people and commotion.
Jun 12, 2019
But viewing to be honest.
2 sma half beers are given at the end not during the tour.
Jun 11, 2019
It was a fun time! They clearly put a lot of work into making it an enjoyable experience. The only downside was they let too many people in at once, making it crowded for the first while and hard to walk.
Jun 10, 2019
Was great got drunk 👍🏻
Jun 10, 2019
Very interesting!
Jun 10, 2019
It was a nice experience. Prices of souvenirs are normal.
Jun 10, 2019
Very cool
Jun 9, 2019
Really interesting tour, with nice beer! Plenty of interactive bits and good value for money
Jun 8, 2019
If you like beer ,you’ll enjoy yourself. if you like Heineken, you’ll love it

Common questions

What do these tickets include?
This ticket includes a single entrance to the venue, in combination with other services. You can find this information under the section 'What's included' on this page.
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