Japanese tourists


Creative Ways Museums and Attractions Are Welcoming Back Local Visitors

Your doors are open, but international borders aren't! So, how can you make your museum or attractions appeal more to local customers? With a strong reduction in international visitors, museums and attractions have experienced a shift from a global audience and venues need to tailor their offering to suit the needs and interests of the domestic market. 

You must develop creative ways to attract the locals through your doors and create a sense of urgency for their visit. In this webinar, you’ll hear from museums and attractions from around the world that have launched new marketing initiatives and unique products to encourage locals to start exploring what their own city has to offer. 

Hear our guest speakers from Casa Batlló and Extrapolitan who will share their unique marketing initiatives and new products ideas they’ve launched to drive domestic visitors!

Watch the recorded webinar

Speakers for this event included

Peggy Palmieri

International Sales Manager


Encarna Segura

Marketing Manager

Casa Batlló

Amilcar Vargas

Head of World Heritage

Casa Batlló