XtraCold Icebar + Red Light Secrets

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption). Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square. Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.

Navigate Amsterdam’s historic waterways on a picturesque canal cruise

See illuminated art installations from the water

Madame Tussauds is located in the center of Amsterdam at the ever-busy Dam Square. Founded by wax sculptor Marie Tussaud in the 18th century, this iconic wax museum chain has locations in many cities across the globe, including London, Berlin, New York, Las Vegas, Hong Kong, and Shanghai, and of course, the Dutch capital. Madame Tussauds Amsterdam is home to hundreds of historical and royal figures, film and sports stars, and immersive themed galleries. The museum encourages an interactive approach to the wax figures – so go ahead and hug your favorite celebrity crush! Madame Tussauds has been a central fixture in Amsterdam since 1971, with its first location at the Kalverstraat, before being moved to the Dam Square, where it can't be missed – and definitely shouldn't!