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  4. Heineken Experience
A brick building with "Heineken Brouwerij" sign, next to a bridge over a canal, framed by green trees under a clear blue sky.

Heineken Experience Tickets

4.6 (4,596 reviews)

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5 options • from $29.08

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Heineken Experience reviews

4.6
4596 verified customer reviews
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3 reviews
R
Richard,  Australia Australia
03 Oct 2025
Excellent
It was great and interactive with lots of opportunity to get more information. Guides were interesting and well presented, including being entertaining
Heineken Experience
l
laura,  United Kingdom United Kingdom
17 Nov 2025
Excellent
This tour was excellent value for money . Lots of information .Interaction games and photos free are brilliant .
Heineken Experience
G
Graham,  United States United States
01 Sep 2025
Excellent
Had a great time! Tour guide had a lot of energy. I loved the F1 sections and the immersive experience.
The Bar underneath was really fun. They had some racing simulators setup for the F1 race...
Had a great time! Tour guide had a lot of energy. I loved the F1 sections and the immersive experience.
The Bar underneath was really fun. They had some racing simulators setup for the F1 race and I won a glass.
Heineken Experience

About: Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863 when it was the De Hooiberg brewery. He then turned it towards the production of his eponymous beer. The building remained a brewery all the way up to 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Located in the vibrant neighborhood of De Pijp, the Heineken Experience is ideally situated for a canal cruise, and some city exploration that takes you away from the hustle and bustle of Dam Square.

Since 2001, it's been the world-famous Heineken Experience. After a year-long update and redesign in 2008, the Heineken Experience is more Heineken-y and Experience-y than ever before.

Heineken Experience

Friday
10:30:00 - 21:00:00
Saturday
10:30:00 - 21:00:00
Sunday
10:30:00 - 19:30:00
Monday
10:30:00 - 19:30:00
Tuesday
10:30:00 - 19:30:00
Wednesday
10:30:00 - 19:30:00
Thursday
10:30:00 - 19:30:00
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
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