{"id":97499,"date":"2022-01-24T12:50:32","date_gmt":"2022-01-24T11:50:32","guid":{"rendered":"https:\/\/www.tiqets.com\/venues\/?p=97499"},"modified":"2023-06-27T16:15:41","modified_gmt":"2023-06-27T14:15:41","slug":"museums-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.tiqets.com\/venues\/blog\/museums-on-tiktok\/","title":{"rendered":"6 Museums on TikTok \u2013 and How They\u2019re Using It to Market to Gen Z"},"content":{"rendered":"\n

Social media might be a marketing goldmine for museums, but a lot of marketing managers make a huge mistake when they focus only on the \u201ctried and true\u201d platforms such as Facebook, Twitter, Instagram, and LinkedIn. The mainstream social media landscape offers less and less potential for organic reach, and paid boosted content is increasingly expensive and competitive. Then there\u2019s TikTok. <\/p>\n\n\n\n

For museums, TikTok holds incredible marketing potential. TikTok is still something (relatively) new, which means it\u2019s easier to gain traction and build up reputation than it is on other social channels. The people TikTok reaches tend to be younger, and that\u2019s key, because the Gen Z demographic is a coveted one for most museums. And TikTok\u2019s sophisticated algorithms make it very easy for people to find content they want \u2013 and by extension, for museums to share it.<\/p>\n\n\n\n

As Senior Creative Strategist Luis Bracamontes, who is in charge of Tiqets\u2019 social media efforts, says: \u201cRight now, TikTok is the main social media platform that can help you reach a broader (and often younger) crowd on a massive scale simply by focusing on organic content. This is a great opportunity for museums to maximize their marketing budget and<\/em> reach new audiences.\u201d<\/p>\n\n\n\n

If your museum is not on TikTok yet, what are you waiting for? If it\u2019s fear of the unknown, here are some museums crushing it on TikTok to inspire you.<\/p>\n\n\n\n

Important advice for museums on TikTok<\/h2>\n\n\n\n
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“The best way to go is organic; creating a consistent tone of voice with a brand that\u2019s raw, relatable, and not necessarily high production.<\/em>“<\/p>\n– Tiqets Senior Creative Strategist Luis Bracamontes<\/cite><\/blockquote>\n\n\n\n

Creating content for museums on TikTok is not like creating content for other social platforms. A fairly new social platform, it was born at least ten years after the original explosion of social media marketing. Its audience is hip to digital advertising, and TikTok users are looking for something more authentic \u2013 low-budget, improvised, on-the-go content.<\/p>\n\n\n\n

This is good news for museums on TikTok, because fans aren\u2019t looking for expensive content you\u2019d need to hire a consulting firm to produce. They don\u2019t care all that much about content quality and, in fact, as Bracamontes says, \u201cWhen content is super polished it doesn\u2019t perform as well on TikTok.\u201d In fact, the social platform itself advises brands<\/a> to \u201cmake TikToks, not ads.\u201d This means you already have the resources you need to make TikToks for free.<\/p>\n\n\n\n

So, what does<\/em> matter on TikTok? Entertainment.\u00a0<\/p>\n\n\n\n

Bracamontes explains, \u201cWhile people still use Facebook, Instagram, and Twitter to share information, that\u2019s not where original content is now, and it\u2019s also not where the conversation is. More and more often, when people are looking for connection or entertainment, they turn to TikTok.\u201d For this reason, TikTok frequently births content that goes viral and themes that are mimicked by creators all over the world.<\/p>\n\n\n\n

The best way to succeed on TikTok is to quickly create organic content with a consistent tone of voice. Here are some of the museums we think are doing this extremely well, and how they\u2019re doing it.<\/p>\n\n\n\n

1. Be playful, like the Victoria and Albert Museum<\/h2>\n\n\n\n
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While the\u00a0Victoria and Albert Museum<\/a>\u00a0in London exhibits art, design, and performance from antiquity to the modern day \u2013\u00a0a highbrow premise \u2013\u00a0their TikTok feed is fun and playful, often taking famous works of art and \u201cdigitally vandalizing\u201d them for laughs. For instance, behold this wonderful animation of Marie Antoinette:<\/p>\n\n\n\n

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@vamuseum<\/a>

we’re V&Atiny now #ateez<\/a> #ateezinlondon<\/a> #breakthewall<\/a> #ateezbreakthewalltour<\/a> #atiny<\/a> #seonghwa<\/a> #san<\/a> #jongho<\/a> #wooyoung<\/a> #yeosang<\/a> #mingi<\/a> #wonho<\/a> #hongjoong<\/a> <\/p> \u266c original sound – Skzchanniebang<\/a> <\/section> <\/blockquote>