Meet the immersive exhibitions experts<\/h2>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/s3-eu-west-1.amazonaws.com\/tiqets-cdn\/wordpress\/venues\/wp-content\/uploads\/2020\/11\/Jordi_Sellas_i_Ferre\u0301s_2017-1-1.jpg\")
<\/figure>\nJordi Sellas i Ferr\u00e9s | IDEAL<\/strong><\/h3>\n<\/div><\/div>\n\n\n\n<\/div>\n\n\n\nIDEAL is a digital arts centre housed in a historic cinema. Their audiovisual art collection provides visitors with a completely immersive artistic experience. The centre doubles as a production studio for digital artists, so all the works found throughout the museum are developed in the centre\u2019s own production facility.
The immersive exhibition they\u2019re currently showing is Barcelona Memoria Fotografica, which translates to the \u201cphotographic memory of Barcelona\u201d. The experience links analog photography with six of the biggest photographic artists in Barcelona today. The main theme of the exhibition is the city of Barcelona in the ’50s and ’60s through the eyes of the six photographers.<\/p>\n\n\n\n
<\/div>\n\n\n\n![\"\"](\"https:\/\/cdn.tiqets.com\/wordpress\/venues\/wp-content\/uploads\/2020\/11\/Riccardo-1.jpeg\")
<\/figure>\nRiccardo Capone | The Forum of Augustus & The Forum of Caesar <\/strong><\/h3>\n<\/div><\/div>\n\n\n\n<\/div>\n\n\n\nThe Journeys Through Ancient Rome project began in 2014 and has seen more than 700,000 visitors. The Forums of Augustus & Caesar offer visitors the chance to enjoy a journey through ancient Rome using virtual reality (VR) and augmented reality (AR).
Today, the Forum of Augustus is a large plot of land in Rome. Without VR headsets, that\u2019s all you see: a fairly empty space in the middle of the city of Rome. But with VR headsets, the stadium that existed there centuries ago comes to life with sounds, lights and projections of people sitting in a 200-seater amphitheatre cheering on gladiators and chariot riders. The Forum of Caesar is a similar concept, and is currently under construction. <\/p>\n\n\n\n
<\/div>\n\n\n\nKey takeaways about immersive exhibitions<\/h2>\n\n\n\n<\/div>\n\n\n\n1. Don\u2019t be intimidated by the tech involved, but don\u2019t underestimate it<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"immersive](\"https:\/\/cdn.tiqets.com\/wordpress\/venues\/wp-content\/uploads\/2020\/11\/lucrezia-carnelos-IMUwe-p1yqs-unsplash.jpg\")
Photo by Lucrezia Carnelos<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nBoth speakers stressed that using technology to create immersive experiences is entirely possible, and it\u2019s becoming more and more affordable \u2013 but the process is not without its hurdles.
If you\u2019re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task \u2013 and be prepared to use a whole lot of cables.
\u201cWe use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. Some of the areas we use are as large as 90,000 square meters. It\u2019s really challenging to cover all that space with virtual and augmented reality features \u2013 we had to roll down miles of cables in an area where, up until we got there, you weren\u2019t allowed to place anything,\u201d explained Riccardo Capone.
VR technology in museums can prove challenging. \u201cIf you\u2019ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. You need to control a lot of online traffic and make sure that each person\u2019s VR experience is running seamlessly,\u201d cautioned Jordi Sellas.
Despite these challenges, both speakers believe that technology is ultimately a friend, not a foe. \u201cThe growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you\u2019re creating around. We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n2. COVID-19 can affect how<\/em><\/strong> you offer your immersive experience \u2013 but you can still offer one<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"A](\"https:\/\/cdn.tiqets.com\/wordpress\/venues\/wp-content\/uploads\/2020\/11\/nong-vang-F2rW9VdN5Og-unsplash.jpg\")
Photo by Nong Vang<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWorried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"IDEAL's](\"https:\/\/cdn.tiqets.com\/wordpress\/venues\/wp-content\/uploads\/2020\/11\/8798d65ac3474f189542ab3c033a0bf6.jpg\")
A look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\n![\"\"](\"https:\/\/cdn.tiqets.com\/wordpress\/venues\/wp-content\/uploads\/2020\/11\/f3721aa3589647adbe8d3abcc25e49ff.jpg\")
A look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>Jordi Sellas i Ferr\u00e9s | IDEAL<\/strong><\/h3>\n<\/div><\/div>\n\n\n\n<\/div>\n\n\n\nIDEAL is a digital arts centre housed in a historic cinema. Their audiovisual art collection provides visitors with a completely immersive artistic experience. The centre doubles as a production studio for digital artists, so all the works found throughout the museum are developed in the centre\u2019s own production facility.
The immersive exhibition they\u2019re currently showing is Barcelona Memoria Fotografica, which translates to the \u201cphotographic memory of Barcelona\u201d. The experience links analog photography with six of the biggest photographic artists in Barcelona today. The main theme of the exhibition is the city of Barcelona in the ’50s and ’60s through the eyes of the six photographers.<\/p>\n\n\n\n
<\/div>\n\n\n\n<\/figure>\nRiccardo Capone | The Forum of Augustus & The Forum of Caesar <\/strong><\/h3>\n<\/div><\/div>\n\n\n\n<\/div>\n\n\n\nThe Journeys Through Ancient Rome project began in 2014 and has seen more than 700,000 visitors. The Forums of Augustus & Caesar offer visitors the chance to enjoy a journey through ancient Rome using virtual reality (VR) and augmented reality (AR).
Today, the Forum of Augustus is a large plot of land in Rome. Without VR headsets, that\u2019s all you see: a fairly empty space in the middle of the city of Rome. But with VR headsets, the stadium that existed there centuries ago comes to life with sounds, lights and projections of people sitting in a 200-seater amphitheatre cheering on gladiators and chariot riders. The Forum of Caesar is a similar concept, and is currently under construction. <\/p>\n\n\n\n
<\/div>\n\n\n\nKey takeaways about immersive exhibitions<\/h2>\n\n\n\n<\/div>\n\n\n\n1. Don\u2019t be intimidated by the tech involved, but don\u2019t underestimate it<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Lucrezia Carnelos<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nBoth speakers stressed that using technology to create immersive experiences is entirely possible, and it\u2019s becoming more and more affordable \u2013 but the process is not without its hurdles.
If you\u2019re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task \u2013 and be prepared to use a whole lot of cables.
\u201cWe use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. Some of the areas we use are as large as 90,000 square meters. It\u2019s really challenging to cover all that space with virtual and augmented reality features \u2013 we had to roll down miles of cables in an area where, up until we got there, you weren\u2019t allowed to place anything,\u201d explained Riccardo Capone.
VR technology in museums can prove challenging. \u201cIf you\u2019ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. You need to control a lot of online traffic and make sure that each person\u2019s VR experience is running seamlessly,\u201d cautioned Jordi Sellas.
Despite these challenges, both speakers believe that technology is ultimately a friend, not a foe. \u201cThe growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you\u2019re creating around. We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n2. COVID-19 can affect how<\/em><\/strong> you offer your immersive experience \u2013 but you can still offer one<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Nong Vang<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWorried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
IDEAL is a digital arts centre housed in a historic cinema. Their audiovisual art collection provides visitors with a completely immersive artistic experience. The centre doubles as a production studio for digital artists, so all the works found throughout the museum are developed in the centre\u2019s own production facility.
The immersive exhibition they\u2019re currently showing is Barcelona Memoria Fotografica, which translates to the \u201cphotographic memory of Barcelona\u201d. The experience links analog photography with six of the biggest photographic artists in Barcelona today. The main theme of the exhibition is the city of Barcelona in the ’50s and ’60s through the eyes of the six photographers.<\/p>\n\n\n\n
<\/figure>Riccardo Capone | The Forum of Augustus & The Forum of Caesar <\/strong><\/h3>\n<\/div><\/div>\n\n\n\n<\/div>\n\n\n\nThe Journeys Through Ancient Rome project began in 2014 and has seen more than 700,000 visitors. The Forums of Augustus & Caesar offer visitors the chance to enjoy a journey through ancient Rome using virtual reality (VR) and augmented reality (AR).
Today, the Forum of Augustus is a large plot of land in Rome. Without VR headsets, that\u2019s all you see: a fairly empty space in the middle of the city of Rome. But with VR headsets, the stadium that existed there centuries ago comes to life with sounds, lights and projections of people sitting in a 200-seater amphitheatre cheering on gladiators and chariot riders. The Forum of Caesar is a similar concept, and is currently under construction. <\/p>\n\n\n\n
<\/div>\n\n\n\nKey takeaways about immersive exhibitions<\/h2>\n\n\n\n<\/div>\n\n\n\n1. Don\u2019t be intimidated by the tech involved, but don\u2019t underestimate it<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Lucrezia Carnelos<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nBoth speakers stressed that using technology to create immersive experiences is entirely possible, and it\u2019s becoming more and more affordable \u2013 but the process is not without its hurdles.
If you\u2019re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task \u2013 and be prepared to use a whole lot of cables.
\u201cWe use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. Some of the areas we use are as large as 90,000 square meters. It\u2019s really challenging to cover all that space with virtual and augmented reality features \u2013 we had to roll down miles of cables in an area where, up until we got there, you weren\u2019t allowed to place anything,\u201d explained Riccardo Capone.
VR technology in museums can prove challenging. \u201cIf you\u2019ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. You need to control a lot of online traffic and make sure that each person\u2019s VR experience is running seamlessly,\u201d cautioned Jordi Sellas.
Despite these challenges, both speakers believe that technology is ultimately a friend, not a foe. \u201cThe growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you\u2019re creating around. We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n2. COVID-19 can affect how<\/em><\/strong> you offer your immersive experience \u2013 but you can still offer one<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Nong Vang<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWorried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The Journeys Through Ancient Rome project began in 2014 and has seen more than 700,000 visitors. The Forums of Augustus & Caesar offer visitors the chance to enjoy a journey through ancient Rome using virtual reality (VR) and augmented reality (AR).
Today, the Forum of Augustus is a large plot of land in Rome. Without VR headsets, that\u2019s all you see: a fairly empty space in the middle of the city of Rome. But with VR headsets, the stadium that existed there centuries ago comes to life with sounds, lights and projections of people sitting in a 200-seater amphitheatre cheering on gladiators and chariot riders. The Forum of Caesar is a similar concept, and is currently under construction. <\/p>\n\n\n\n
Key takeaways about immersive exhibitions<\/h2>\n\n\n\n<\/div>\n\n\n\n1. Don\u2019t be intimidated by the tech involved, but don\u2019t underestimate it<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Lucrezia Carnelos<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nBoth speakers stressed that using technology to create immersive experiences is entirely possible, and it\u2019s becoming more and more affordable \u2013 but the process is not without its hurdles.
If you\u2019re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task \u2013 and be prepared to use a whole lot of cables.
\u201cWe use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. Some of the areas we use are as large as 90,000 square meters. It\u2019s really challenging to cover all that space with virtual and augmented reality features \u2013 we had to roll down miles of cables in an area where, up until we got there, you weren\u2019t allowed to place anything,\u201d explained Riccardo Capone.
VR technology in museums can prove challenging. \u201cIf you\u2019ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. You need to control a lot of online traffic and make sure that each person\u2019s VR experience is running seamlessly,\u201d cautioned Jordi Sellas.
Despite these challenges, both speakers believe that technology is ultimately a friend, not a foe. \u201cThe growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you\u2019re creating around. We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n2. COVID-19 can affect how<\/em><\/strong> you offer your immersive experience \u2013 but you can still offer one<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Nong Vang<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWorried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
1. Don\u2019t be intimidated by the tech involved, but don\u2019t underestimate it<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Lucrezia Carnelos<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nBoth speakers stressed that using technology to create immersive experiences is entirely possible, and it\u2019s becoming more and more affordable \u2013 but the process is not without its hurdles.
If you\u2019re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task \u2013 and be prepared to use a whole lot of cables.
\u201cWe use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. Some of the areas we use are as large as 90,000 square meters. It\u2019s really challenging to cover all that space with virtual and augmented reality features \u2013 we had to roll down miles of cables in an area where, up until we got there, you weren\u2019t allowed to place anything,\u201d explained Riccardo Capone.
VR technology in museums can prove challenging. \u201cIf you\u2019ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. You need to control a lot of online traffic and make sure that each person\u2019s VR experience is running seamlessly,\u201d cautioned Jordi Sellas.
Despite these challenges, both speakers believe that technology is ultimately a friend, not a foe. \u201cThe growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you\u2019re creating around. We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n2. COVID-19 can affect how<\/em><\/strong> you offer your immersive experience \u2013 but you can still offer one<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Nong Vang<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWorried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Both speakers stressed that using technology to create immersive experiences is entirely possible, and it\u2019s becoming more and more affordable \u2013 but the process is not without its hurdles.
If you\u2019re offering a VR experience where people can walk around your venue and see the space differently through their VR headsets, make sure your WiFi is up to the task \u2013 and be prepared to use a whole lot of cables.
\u201cWe use a mixture of augmented and virtual reality to turn large outdoor areas into virtual Ancient Rome spectacles. Some of the areas we use are as large as 90,000 square meters. It\u2019s really challenging to cover all that space with virtual and augmented reality features \u2013 we had to roll down miles of cables in an area where, up until we got there, you weren\u2019t allowed to place anything,\u201d explained Riccardo Capone.
VR technology in museums can prove challenging. \u201cIf you\u2019ve never worked with VR, running a large quantity of the headsets at this same time is very tricky. You need to control a lot of online traffic and make sure that each person\u2019s VR experience is running seamlessly,\u201d cautioned Jordi Sellas.
Despite these challenges, both speakers believe that technology is ultimately a friend, not a foe. \u201cThe growing quality of technology means that it is becoming cheaper and cheaper to offer an immersive exhibition and it has less and less impact on the monuments you\u2019re creating around. We still have to solve a lot of practical and technical issues, but we are much better at that now than we were a decade ago,\u201d said Capone. <\/p>\n\n\n\n
2. COVID-19 can affect how<\/em><\/strong> you offer your immersive experience \u2013 but you can still offer one<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nPhoto by Nong Vang<\/a> on Unsplash<\/a><\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nWorried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Worried that no one will be able to use your carefully crafted immersive exhibition in the COVID era? While the restrictions may change how you share the exhibition, they needn\u2019t impact your ability to share one.
In IDEAL\u2019s case, their immersive exhibitions have remained open and they\u2019ve had to make just a few adjustments to ensure their immersive offering is COVID-compliant. They\u2019ve limited the number of people allowed in their main hall \u2013 which can even improve the immersive experience of it \u2013 and they\u2019ve had to add an extra sanitisation step to each pair of VR goggles.
\u201cWe thought COVID-19 would bring huge challenges to our virtual reality section, because we weren\u2019t sure how to make people feel safe using VR headsets that other visitors had used, too. We ended up creating paper masks that visitors had to put on before putting on the VR headsets. We were afraid the masks would put people off the experience, but many of them felt really safe and were grateful we\u2019d taken those extra measures. So it paid off!\u201d said Sellas.
Although The Forums of Augustus and Caesar have had to close recently because of new restrictions in Rome, they were both able to continue to operate before these new restrictions with just minor adjustments. \u201cWe didn\u2019t have to change the immersive exhibitions themselves, all we had to do was change the way people use them. For example we moved from wireless headsets to disposable ones.
\u201cTo help people feel safer we introduced measures like temperature checks and we limited our capacity. Even if some measures are not strictly necessary, they\u2019re good because they show your visitors that you care about their well-being.\u201d explained Capone. <\/p>\n\n\n\n
3. Size doesn\u2019t matter<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at IDEAL’s Barcelona Memoria Fotografica exhibition<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nIf you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
<\/div>\n\n\n\n4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
If you thought you needed a stadium-sized space to put on an immersive exhibition, think again.
At IDEAL, the immersive experience is offered in two ways. The first is through the use of a 1,000-square-metre hall with images projected onto the walls and floors. Walking through this hall, visitors feel like they\u2019re completely surrounded by art. The second immersive exhibition they offer is one through VR headsets. The room in which the VR experience is offered is far smaller than their main hall \u2013 and it doesn\u2019t need to be any bigger, as this immersive exhibition takes place within a pair of goggles no wider than a face.
Because of the many different options available when it comes to creating an immersive exhibition, the size of your venue does not limit you. Even if your venue is a small one, you can use augmented or virtual reality tools to create an immersive experience. <\/p>\n\n\n\n
4. Immersive exhibitions are suited to both local and international audiences<\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA look at the Forum of Augustus at night<\/em><\/figcaption><\/figure>\n\n\n\n<\/div>\n\n\n\nAnother great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Another great reason to create your own immersive exhibition? It\u2019s a selling point for both local and international audiences.
Right now, you may not be welcoming too many international visitors to your museum, but that may change in a few months’ time. So instead of developing something that caters to only one kind of audience, why not create something that will resonate with many kinds?
IDEAL\u2019s immersive exhibitions are a sight to behold for both local and international audiences. \u201cWe are a local-based art centre, we\u2019re not centered in tourism. Because we want our local audience to come back regularly, we try to tell a lot of stories with our exhibitions and we change exhibitions quite often. For example, we started with an exhibition based on Monet and Impressionism, and now we\u2019re showing a photographic history of Barcelona. These kinds of exhibitions will be interesting to both locals and international visitors,\u201d explained Sellas.
The Forums of Augustus and Caesar also started with a local focus that would entice internationals too. \u201cWe noticed that Rome lacked touristic or cultural things to do in the evenings, especially in summer time. We wanted to complete the tourist experience and offer locals something to do with their evenings. Because it needed to meet the standards of both locals and internationals, we involved a scientific journalist and his staff to create a compelling story and technology to go with it. We also offer the experience in many languages and throughout the day. And that\u2019s how we ended up with something to meet the expectations of local and international visitors,\u201d said Capone. <\/p>\n\n\n\n
5. Don\u2019t worry about convincing technophobes \u2013 they\u2019ll come around <\/strong><\/h3>\n\n\n\n<\/div>\n\n\n\nA lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
<\/div>\n\n\n\n
\n\n\n\n<\/div>\n\n\n\nWant to learn more before you create your own immersive exhibition?<\/strong> Watch the full webinar<\/a> for more information or try hosting your own virtual tour<\/a> before tackling something fully immersive.<\/h4>\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Looking for a sure-fire way to get your visitors engaged and talking about what you\u2019ve got on show? Immersive exhibitions are your answer. <\/p>\n","protected":false},"author":59,"featured_media":27686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"post_folder":[],"class_list":["post-27672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-venue-news"],"brizy_media":[],"_links":{"self":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/comments?post=27672"}],"version-history":[{"count":0,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/posts\/27672\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media\/27686"}],"wp:attachment":[{"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/media?parent=27672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/categories?post=27672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/tags?post=27672"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.tiqets.com\/venues\/wp-json\/wp\/v2\/post_folder?post=27672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A lot of museums and attractions are concerned about adding an immersive exhibition to their offering as they\u2019re worried it won\u2019t appeal to an older audience \u2013 but if you create something that gets people talking, you\u2019ll naturally attract a large audience. <\/p>\n\n\n\n
\u201cWord of mouth is your best advertising method when it comes to attracting local visitors. Once we\u2019d established a connection with a few local Romans, people of all ages started coming to our immersive exhibition. Young men and women would bring their parents or grandparents, and they would recommend the exhibition to their friends \u2013 who would come and bring their children and grandchildren. It was like a circle of knowledge, and that was really interesting to witness,\u201d said Capone. <\/p>\n\n\n\n
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