People are getting on planes again with a spirit of freedom and adventure we’ve all been missing for a few years. A lot of museums and attractions are hopeful that this summer will be the big rebound from the all-time lows of the pandemic.

As traveling picks back up, we polled 2,000 people across the US between the ages of 18 and 65 who travel for business, pleasure, and hybrid combinations of both. We learned exactly what they like to do, when they like to do it, how far they plan ahead, how much they’re apt to spend on museums and attractions — and how all of these preferences break down for particular generations.

What you’ll learn in this report:

• How travelers from different generations make their ticket-buying choices
• Exactly what they prefer to do, and when
• The price they’re willing to pay to visit museums and attractions
• Secret audiences you might not have on your radar