Repeated closures, capacity restrictions, and new hygiene and safety regulations were the name of the game for museums and attractions in 2020. For venues to survive they had to come up with innovative tourism strategies that allowed them to stay open, and when they had to close, stay relevant.

What lessons has the COVID-19 pandemic taught tourism venues? And how do those lessons translate to all the time? The six Tiqets Remarkable Venue Awards Most Innovative Venue winners not only managed to come up with strategies to survive Covid, they came up with strategies that will help them thrive post-COVID.

In this e-book:

A detailed look into the innovative tourism strategies of:

• Rijksmuseum Muiderslot (NL)
• Sherlock: The Official Live Game (UK)
• Crazy Horse (FR)
• The Mob Museum (US)
• Circo Maximo Experience (IT)
• Thyssen-Bornemisza National Museum (ES)