Celebrating 50 Million Experiences

A New Milestone:

50 Million Experiences Provided to Travelers Around the World!

With 2025 well underway, this February we have served our 50-millionth customer. After celebrating our tenth year anniversary in 2024, having provided enriching experiences to 50 million people around the globe is a milestone that makes us especially proud. This figure does not just represent a number, it symbolizes a whole decade of dedication and collaboration in transforming how the world accesses culture and attractions.

Central to our success are the robust partnerships we’ve developed with museums, cultural institutions and experience providers globally. These partnerships are the essence of our growth, and we are tremendously grateful for them all. Despite facing challenges over the years, including the upheavals caused by the COVID pandemic, our resolve to adapt and innovate has always been unwavering.

As we celebrate this achievement ten years since our first ticket sold, we acknowledge all of the partnerships that have shaped our success so far. Reaching 50 million customers marks an important part of our journey with suppliers of culture and remarkable experiences around the globe: together, we’ve inspired millions of travelers to discover all of the gems, landmarks and experiences you offer. Thank you to everyone that has made our growth possible over the last ten years. We are glad to be on this adventure with you!

– Maarten Raaijmakers, CSO of Tiqets

Reflecting on our journey, it’s clear that this achievement is not just a matter of data – it’s about the personal experiences and connections we’ve helped create. Through our platform, our customers have had the opportunity to tailor their travels to match their own preferences and schedules. Key innovations such as city cards, themed experience bundles and combo tickets offer a curated means for people to access multiple attractions with flexible ease. These developments embody our ongoing commitment to making exploration both hassle-free and enriching.

Central to our continued growth are also our online distribution partners, who use our affiliate and API tools to spread the word about all of the exciting venues made available to travelers worldwide. By writing about, sharing and promoting the experiences offered on our platform, together we’ve inspired adventure-seekers to discover a whole world of opportunities.

Our mission from day one has been clear: to make culture and experiences accessible and enjoyable for people everywhere. As we provide another unique experience to our 50-millionth customer, we’re full of pride for the path we’ve traveled and the ones we’ve facilitated. This milestone is a testament to our team’s commitment to making our platform ever better at connecting people with curated opportunities to experience all of the treasures our world harbors. Looking ahead, we are excited to continue making these experiences tailored and unique as we shape the future of travel together.

– Laurens Leurink, CEO of Tiqets

Looking ahead, our focus is on further enhancing our platform’s accessibility and expanding its curatorial power. We envision a future where everyone can effortlessly access the cultural landmarks and adventures they dream of, and where every cultural institution can share its treasures with a global audience. We are excited about the partnerships that will continue to shape our path. Together, we’ll continue to educate and inspire, fostering a global community enriched by diversity.

Thank you to everyone who has been part of our journey thus far. To the travelers, our distribution partners and the institutions that have put their trust in us: this milestone is as much about you as it is about us. Your enthusiasm and passion for culture have been the driving force behind our efforts – and successes.

Join us as we embark on the next chapter of our journey, curating travel experiences while we enrich curious minds. Here’s to the next 50 million!