How Tiqets Helped Casa Batlló Conquer The Chinese Market

MARKETING

01

ABOUT

A World Heritage site that brings more than a million curious people to Barcelona each year

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Casa Batlló is one of the architectural wonders of the world, a World Heritage site that brings more than a million curious people to Barcelona each year. The experience doesn’t disappoint – marveling at Gaudí’s colourful gem is a magical experience that can whisk you away into your own fantasy world.

While the architecture speaks a lot for itself, this entire experience isn’t just achieved by chance. Maintaining the rare relics of Antoni Gaudí requires a lot of work, passion and love.

200,000

Yearly Chinese Visitors

992,126+

Total Yearly Visitors

4.7/5

Rating on Tiqets.com

“We want to make sure that the visit to Casa Batlló before, during and after the trip is an unforgettable cultural experience. Sometimes you need the help of others to keep moving forward. This happened with Tiqets, they helped us solve one of the problems we had with consumers, they helped us to connect, and above all, to convert”.

Quote by Ingrid Olmo, PR Manager at Casa Batlló

02

EXPERIENCE

03

CHINESE MARKET

Despite operating in China for several years, translating their website, creating Chinese social media profiles and hiring a Chinese Content Manager, it made little impact on sales. With Tiqets, Casa Batlló can now offer the Booking Engine – giving the ability to take bookings in many languages, including Chinese, and accept international payment currencies and methods. Tiqets also helps Casa Batlló sell tickets on WeChat, the most used app in China with over 1.1 billion users, through their own mini-program page and unique QR code.

“Closing an agreement with Chinese payment platforms like WeChat isn’t easy – it is a long and very bureaucratic process. Tiqets made it possible in a short period of time, all in a very fast and effective way.”

So what was the end result?

“The success has been immediate. That’s not just me saying it – the data speaks for itself. This year, Barcelona will welcome 400,000 Chinese visitors, of which 50% will visit Casa Batlló. We have increased conversions by 93%, allowing us to connect even more with a very important target audience.”

The strategic partnership with Tiqets has improved Casa Batlló’s international efforts, with little maintenance needed from their team.

“The success has been immediate. We have increased conversions by 93%, allowing us to connect even more with a very important target audience.”

Ingrid Olmo, PR Manager at Casa Batlló

04

FINAL SAY

Luuc Elzinga, CEO of Tiqets, understands the concern many venues like Casa Batlló can have.

“The questions I always hear from venue partners in the initial stages are: ‘What’s the added value? What are you really going to mean for me?’ And I’m proud to say that, in 2019, we have empowered hundreds of international venues, such as Casa Batlló to reach new heights of success”

So what is Luuc’s advice to people who may have doubts, similar to those above? “Use us, trust us, and together we can achieve great results. We aren’t a reseller that takes over your ticketing sales – we are a marketing partner. We partner up to convert. Sometimes all it takes is a little trust.”

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