{"id":68346,"date":"2025-02-24T16:02:48","date_gmt":"2025-02-24T15:02:48","guid":{"rendered":"https:\/\/www.tiqets.com\/partner-program\/?p=68346"},"modified":"2026-05-08T03:05:13","modified_gmt":"2026-05-08T01:05:13","slug":"maintain-seo-ranking-tips-for-affiliates","status":"publish","type":"post","link":"https:\/\/www.tiqets.com\/partner-program\/blog\/maintain-seo-ranking-tips-for-affiliates\/","title":{"rendered":"Navigating Google’s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking"},"content":{"rendered":"
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Navigating Google’s SEO Changes: A Practical Guide to Recover (and Maintain) Your Ranking<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Maria Marqu\u00e9s Boving<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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February 21, 2025<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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In recent months, Google\u2019s newly implemented <\/span>SEO algorithm updates<\/a> have had a huge effect on sites worldwide. For our affiliates, this could mean reduced visibility, lower traffic, and ultimately, a dip in sales figures. The key to mitigating these effects lies in understanding how they influence search rankings, and adapting your strategies accordingly. <\/span><\/p>\n

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We\u2019ve come up with a practical guide to help you maintain your website’s health and bounce back from any setbacks, whether you’re dealing with a <\/span>steady decline<\/u><\/strong><\/a> or a <\/span>sudden drop<\/u><\/strong><\/a>. Each suggestion is outlined in order of relative importance, but ideally they should be implemented together rather than individually.<\/span><\/p>\n

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Read on to use these tips and get your site back on track!<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Scenario #1: <\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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Steady traffic decline<\/strong><\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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When faced with a consistent drop in traffic, there are several long-term causes that could be involved. If your site is experiencing a steady yet significant decline, consider implementing the following actions. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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01<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Review your current SEO strategy<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Although this may seem like a given, there are often so many considerations to take into account when it comes to SEO strategies that it is important to keep reviewing them. Most importantly, in order to successfully improve your ranking you must comply with Google\u2019s (albeit fast changing) rules. <\/span><\/p>\n

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As such, seek to ensure your SEO practices align with <\/span>Google’s essential recommendations<\/a>. Regularly consult the guidelines on the official Google Search Essentials page to keep your strategies updated. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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02 <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Check the actual situation in SERP (Search Engine Results Page)<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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If you examine performance by page, keyword, country and device, you will be better equipped to identify where your losses are coming from.<\/span> <\/strong>Analyze your actual traffic losses using the <\/span>Google Search Console (GSC)<\/a>. <\/span><\/p>\n

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Check data for specific pages, keywords, countries, devices, and other relevant segments. <\/span><\/p>\n

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Then, examine the current state of the search results for your target keywords. Investigate whether your organic performance decline was caused by changes in the SERP layout, such as AI Overviews, Google’s featured snippets, paid ads, or increased competition. Identify which competitors have taken your position in the search results and analyze why Google has prioritized them over your website. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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03<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Stay updated on Google algorithm changes<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Google\u2019s constantly-changing features mean it is important to stay in the loop so as to avoid slipping away from key compliances. To do so, regularly check if your website complies with time-sensitive algorithm adjustments. This can prevent unexpected penalties. <\/span><\/p>\n

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You can check the Google Search Status Dashboard <\/span>here<\/a>, or subscribe to receive focalized updates from high profile marketing expert sites such as <\/span>Search Engine Roundtable<\/a> or <\/span>Search Engine Land<\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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04 <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Conduct a content audit<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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When it comes to SEO, content is king. Part of refining your strategy in light of recent changes is to evaluate your content\u2019s relevance to current search intents, as well as ensuring its uniqueness. Identify any stagnation and update your content to better meet audience expectations, using the following pillars as guidance:<\/span><\/p>\n

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