Earn More From Every Click: Upselling and Comparisons Made Easy

July 24, 2025

As a travel media affiliate, monetizing content without overwhelming your readers is a delicate balancing act. You want to provide valuable recommendations while maximizing your commissions effortlessly.

Tiqets’ new Product Groups feature, including Upsell Groups & Comparison Groups, are designed specifically to help you achieve this. This feature automatically promotes premium products and smarter product comparisons that help increase your earnings without any additional effort on your end.

What are Product Groups?

Tiqets’ new Product Groups feature helps increase revenue and enhance user experience by providing more options on one page. It come in two forms:

Upsell Groups: Automatically suggest higher-value offerings, such as a premium tour, during checkout when a user clicks on a standard ticket link. This helps maximize revenue while improving the customer’s experience of their trip.

Example 1: London Eye Standard Ticket → Upsell to Fast Track Ticket → Upsell to Fast Track Ticket + Champagne

Example 2: Vatican Entry Ticket → Upsell to Hosted Entry → Fast Track + Sightseeing Bus Tour

Comparison Groups: This feature allows users to compare similar products side-by-side, such as different tours for the same attraction, thus helping them make a better choice, faster.

Example: For the Uffizi Gallery, your readers can compare:

Uffizi Gallery 2-hour Guided Tour (longer duration but bigger group)

Uffizi Gallery Small-Group Guided Tour (smaller group but shorter duration)

Uffizi Gallery: Skip the Line Ticket + VIP Guided Tour (longer duration and semi-private group)

Why you should start using Product Groups

This feature is designed to directly solve your biggest revenue-generating challenges with no added effort.

Increase your earnings automatically: Solve the difficulty of manual upselling. Our smart recommendations for premium, high-margin products automatically boost your revenue per transaction.

Save time on manual curation: We provide ready-to-use, high-performing Upsell and Comparison Groups, saving you time. Your links remain stable while Tiqets keeps offerings fresh and optimized.

Boost conversions & revenue:

Product grouping has resulted in a conversion rate uplift of +9.5%.

A test for the Colosseum led to +20% more baskets.

Additional tests confirmed a strong uplift on revenue metrics (+5.88% uplift on revenue per user).

Prevent lost sales: With multiple offerings always showcased for a specific date, you won’t lose sales due to a single product’s unavailability.

Enhance user experience: Make it easy for your audience to compare options and find the best experience for them, leading to faster decisions and higher satisfaction.

Use case: how a blogger earns more

Imagine you are a travel blogger writing about the top attractions in London and you link to a standard entry ticket for the London Eye. Thanks to Upsell Groups, when your reader clicks the link, the booking page automatically suggests higher-value offerings. For instance, alongside the standard option, they will see choices like the “London Eye: Fast Track Ticket” or the premium “Fast Track Ticket + Champagne.” The customer benefits from an enhanced experience, and you earn a higher commission, all without needing to manually configure or promote additional products. It’s hands-free upselling that ensures you earn more per booking.

Now, imagine you are writing about visiting Rome. Your readers are often confused about which Colosseum tour is right for them. By linking to a Comparison Group, you solve this problem. Readers are sent to a single page where they can evaluate similar experiences side-by-side. For example, they can compare a “Colosseum Arena Floor & Roman Forum + Small Group Guided Tour” against a shorter “Colosseum Arena Floor + Express Guided Tour.” This single, structured view helps users make a decision quicker, leading to higher conversion rates for you.

How to start selling Product Groups

Getting started is easy.

Navigate to the Product catalogue in the Affiliate portal.

Find the labeled product: As you browse, you will see certain products tagged with either an “Upsell group” or a “Comparison group” label. This label shows you which feature is available for that product.

Create your link or widget: You can create your sales link (product link, checkout link or availability widget) directly in the portal, as you would normally do with any other products.

Start selling and earning!

Product Groups are the most effortless way to solve your monetization challenges and maximize your earnings. By automatically showcasing higher-value options and simplifying comparisons, you can increase your commissions while providing a better experience for your audience, without the extra work.

Start upselling and facilitating customer decisions today.

Increase earnings with curated Product Groups

Want to learn more about how you can partner with Tiqets to boost your sales?

Sign up for the Tiqets Affiliate Program