Send Your Customers to the Right Page Type on Tiqets

September 17, 2024

Want to boost your sales as a Tiqets affiliate? The key is sending your audience to a page type that matches their intent. By directing traffic strategically, such as using experience pages for variety or product links for specific high-intent searches, you can create a better customer experience that drives higher conversion rates and maximizes your gross margin.

Your audience knows exactly what they want to book

Product pages

If your audience is looking for a specific product like a single ticket, such as the “Van Gogh Museum Entry Ticket” or a package including more products, like the “Rome Tourist Card”, send them directly to the product page. These pages are built to convert by providing a seamless path to purchase.

To redirect your users to a product page, you can choose from the following tools:

Use an affiliate link to send users to the description page of the product, where they can find all the information they need,

Use an affiliate link to direct high-intent users to the checkout page of the product instead of the description page. This is the page with the highest conversion rate.

Use the availability widget to show real-time availability and allow customers to jump straight to the checkout page.

Van Gogh Museum: Entry Ticket Product Page

If you want to read more about our tools, you can check out this page.

Your audience wants more variety for a specific venue or activity

Experience pages

Van Gogh Museum Experience Page

Help your audience find the perfect fit by using experience pages. These offer a comprehensive view of all options, including entry tickets, guided tours, and combos, for a specific venue or activity.

This approach is useful for high-demand attractions like the Colosseum or Sagrada Familia. If one ticket type is sold out, users can easily choose an alternative, ensuring you don’t lose the sale. Use affiliate links, availability widgets, or discovery widgets to redirect your traffic.

If you want to highlight one product but allow users to browse others, add /?product=product_id to an experience page URL.

Example: https://www.tiqets.com/en/van-gogh-museum-tickets-l144593/?product=974079

Group pages

Product group pages are another option that allow you to provide your users with more variety on a single page. They simplify the decision-making process by grouping related options together in the checkout page. You can find these in the product catalogue, labelled as:

Comparison Groups

These help customers make a clear choice by allowing them to evaluate similar products side by side, such as different types of Colosseum tours.

Upsell Groups

These automatically suggest premium alternatives, such as skip-the-line access, during the checkout process to increase your average order value and commissions.

Because they provide curated options, these pages typically achieve higher conversion rates than regular product pages. You can implement them easily using either an affiliate link or an availability widget.

Discover how to increase your earnings with curated product groups here.

London Eye Upsell Group

Discovery widget

Discovery Widget displaying Uffizi Gallery options

Another way to give more variety for a specific venue or activity is to use the discovery widget tool. You can use it on your website to show product cards part of a unique venue or activity and show a variety of options customers can choose from.

Let’s say you want to display all options available for a specific venue like the Uffizi Gallery in Florence. You create your discovery widget, select Products & Packages as Widget Content (this is what you want to display to your customers), and then search for Uffizi Gallery. By doing this, you give variety to your customers, allowing them to choose and click through to land on the relevant product page.

Your audience is looking for special or time-limited events

Exhibition pages

Atelier des Lumières exhibits shown in Discovery Widget

Promote unique exhibits and attract niche audiences with exhibition pages. These provide detailed info and ticket availability for special events. Use affiliate links and discovery widgets to drive traffic to these specific experiences.

Your audience wants to be inspired for their next trip

City, region, and country pages

If your audience is in the planning stages, use city, region, or country specific pages. Whether it is “Things to Do in Florence” or “Things to Do in Italy”, these pages inspire users and help them discover a variety of attractions.

You can promote any Tiqets page with affiliate links, allowing you to tailor content to your audience’s specific interests.

Content ideas:

Niche categories: Highlight specific interests like “Art Museums in Paris”,

Guides: Feature hidden gems like “Best Paris Museums (That Aren’t the Louvre)”,

Custom searches: Find tickets for anything, from “Helicopter rides” to “Airport transfers.”

Simply paste your chosen page link into the link generator to create your affiliate tracking link.

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