Are you hoping to boost your sales as a Tiqets affiliate? The key is to send your customers to the right landing pages. In this article, we’ll explore essential strategies for optimising your site’s performance and ensuring your customers end up in the right place. Let's dive in!

Tiqets Landing Pages: In a Nutshell

By understanding the different types of Tiqets landing pages, and when to use them, you can create a better customer experience that’ll result in more sales. For example, by directing your traffic to experience pages, you can offer a broader range of options, which will help to grow your gross margin. Meanwhile, using product or checkout page links for specific articles and blog posts allows you to target particular products, leading to higher conversion rates.

1. Experience page

Want to help your audience find the perfect ticket? Send them to experience pages. An experience page offers a comprehensive view of all available products, such as entry tickets, guided tours, and audio-guided tours, for a specific venue, activity, or service. 

Pages such as the Van Gogh Museum, or an activity like Amsterdam Canal Cruises or a service like Amsterdam Schipol Airport Transfers can offer your customer a variety of options, especially for popular and high-demand attractions or venues that easily sell out (e.g. Vatican Museums, Colosseum, Sagrada Familia, Acropolis, etc)  to have more availability. This approach ensures that even if one product is sold out or unavailable on a specific date, customers are not left empty-handed and are more likely to complete a purchase with other available experiences.

Use affiliate links, availability widgets, or discovery widgets on your page to redirect customers.

2. Product page

Is your audience looking for a specific product? Send your audience straight to the product page they're looking for. Whether it's a single ticket, like the “Van Gogh Museum Entry Ticket” or a package or bundle including more products such as the "Rome Tourist Card". Product pages are specifically designed to convert by providing a direct path to purchase. Direct your customers through affiliate links to specific product pages where your customers can find all of the information needed to make an order seamlessly. 

You can also use the availability widget to make it easy for customers to buy. Customers can see product availability and be redirected straight to the booking page to complete their payment. Choose to direct your customers via affiliate links or availability widgets in your content to make it straightforward for your customers to buy. It’s as easy as that! 

If you still want to highlight a specific product but want to let your customers browse and discover more options with more availability, send them to the experience page with your preferred product on the top. Add this parameter to the experience page URL (/?product=product id). Example: https://www.tiqets.com/en/van-gogh-museum-tickets-l144593/?product=974079.

3. Exhibition page

Want to promote unique events? Use exhibition pages to highlight special exhibits and attract niche audiences. These pages provide detailed information and ticket availability. You can take advantage of affiliate links and discovery widgets to direct your customers to an exhibition page. 

In the example below you can find a discovery widget displaying all the current exhibits at L'Atelier des Lumières.

4. Destination page

Want to inspire your audience to travel? Use city, region, or country-specific pages. These pages showcase a variety of attractions and activities, ideal for travelers in the planning stages. Whether it's "Things to Do in Florence", ‘’Things to Do in Tuscany’’ or "Things to Do in Italy," these pages inspire your audience and help them find exactly what they’re looking for. Take advantage of affiliate links and discovery widgets to display these options.

Go Beyond the Basics to Boost Your Sales! 

Tiqets lets you promote any page on their website with affiliate links. This means you can really knuckle down and tailor your content to suit your audience's specific interests that’ll result in driven sales as an affiliate.

Here are some quick content ideas:

• Content Guides: Promote hidden gems like "The Best Museums in Paris (That Aren't the Louvre)".
• Destination Categories: Highlight niche experiences like "Art Museums in Paris".
• Custom Searches: Find tickets for anything, like "Helicopter rides worldwide".

By exploring all Tiqets offers you can create valuable and engaging content that’ll enrich your customer's experience. Just copy and paste the page link you want to promote into the link generator to get started.

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