The island-wide bus company in Tenerife is called "TITSA." Don’t laugh. They probably didn’t realize it was funny. If you’re taking public transport, get a Bono Bus ticket, which cuts the cost of traveling by bus in half for journeys over 20km, and by 30% for journeys under 20km. The ticket also covers travel on the new trams. Bus #111 runs every 30 minutes along the main motorway between the terminal in Santa Cruz and Playa de Las Americas. It also stops at the airport on the way. If you prefer to drive yourself, hiring a car in Tenerife is easy and relatively cheap.