The Color Factory NYC is a celebration of the millions of shades the human eye processes every day, with entry to this Manhattan pop-up transporting you to a world of bubbling blues, garish greens, pastel pinks and renegade reds.
The bright-eyed staff and handy wall descriptions will navigate you around the exhibits, allowing you to see, touch, and taste the museum's multicolored palette.
Related to the original San Francisco Color Factory which enjoyed a nine-month extended run in 2017, this exuberant New York sister is equally vibrant, and a staunch proponent of the F word — FUN.
The city's artists, illustrators, designers and makers, local food vendors and non-profits have teamed-up to provide a home for New York's plethora of tantalizing tones. There are also games and activities for all the family to enjoy.
Photo booths are dotted around the museum, but you're encouraged to be creative and take your own. Trust us, there are endless opportunities for gram-worthy snaps – did we mention the giant, adult-friendly ball pit?
Leave time after your stay in the museum to explore the surrounding neighborhoods – the free color map provided at the end of your visit allows you to find even more colorful surprises nearby!