Hi, we're also available in English.

Hallo, wir sind auch verfügbar in Deutsch.

Hola, también estamos disponibles en Español.

Bonjour, nous sommes également disponibles en Français.

Ciao, siamo disponibili anche in Italiano.

Hey, we zijn ook beschikbaar in het Nederlands.

Olá, também estamos disponíveis em Português.

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Tickets for Heineken Experience: Skip The Ticket Line

Dive into the Netherlands most famous export

$19.26  from
Book now
Instant ticket delivery
Smartphone tickets accepted
Wheelchair accessible
Audio guide - Free App
English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish
Best time to visit
Saturday: 10:30 - 12:00 & 18:00 - closing time


  • Get skip-the-line entrance to the world-famous Heineken Brewery. No waiting means more time for drinking... I mean learning
  • The interactive exhibits (including a beer tasting lesson, and a journey as a beer bottle), make this experience much more than just a Heineken fact-fest
  • After learning about Heineken and the world of brewing, you'll feel like you've earned the two thirst-quenching Heineken beers that await you at the end


The world famous Heineken Brewery has been transformed into an immersive attraction - complete with samples. For beer fans this is a mecca. For everyone else, it's a diverting afternoon's entertainment. Skip the line and enter the world of Heineken.

The first part of this brilliantly boozy experience provides you with info on the history of this famous brewery. You'll get to know some fun facts about the Heineken recipe, the brewery itself, and its humble beginnings.

You'll even learn all about the brewing process, and how to create a perfect glass of draught beer for yourself. Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle), ensure this experience is more than even you can imagine.

Of course, the essentials are covered here as well, including a beer tasting session. You'll come away not only understanding but also speaking the international language of Pilsnerese.

If that's not enough, sit back and enjoy some more delicious Heineken in the bar. Aaaah, now that's an educational experience!


Heineken Experience
Stadhouderskade 78 (Ferdinand Bolstraat)


Additional information

How to use your tickets

Show your smartphone ticket at the entrance.

Insider tip

Aim for a visit close to the end of the day, once you’re done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs and maybe go to the nearby De Pijp - a trendy neighborhood full of nice bars and restaurants.

City Manager Amsterdam

Customer reviews

Sorin Dan, Romania
Jan 11, 2017
It's very interesting and educational. A very good experience. The price it is decent.
Ciara, Ireland
Jan 10, 2017
We skipped the line with online tickets walked straight in and started the tour straight away ! No waiting at any stage, the tour was great, not crowded at all, relaxed, fun and great value for money
Jan 6, 2017
It was a great experience! I would definitely recommend to my friends
Kimberly, United States
Jan 2, 2017
We weren't in line 15 mins. Great experience whether you are a beer drinker or not
Jasmine , United Kingdom
Jan 1, 2017
Really enjoyed it! Was disappointing to learn that the skip the line tickets weren't in fact skip the line and had to actually still queue. The start was very hard to follow due to volume of people but after we did the 4D experience it all improved. I would recommend to go for sure.
Maria Carla, Philippines
Dec 29, 2016
Fast and very convenient to do to avoid queuing for tickets.
Paul, United Kingdom
Dec 24, 2016
Good experience
Dec 23, 2016
Great experience, highly recommend!
Dec 20, 2016
Went with my boyfriend and it was Really good for both of us, and very interactive, staff were friendly and pleasant and very helpful. Definitely great value for money as you get many free samples, would definitely recommend this to anyone.
Ryan, United Kingdom
Dec 20, 2016