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Olá, também estamos disponíveis em Português.
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Tickets for Heineken Experience

Dive into the Netherlands's most famous export

Official partner
Cancellations are possible up to 24 hours before your visit date.
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Opening hours
10:30 - 21:00
10:30 - 21:00
10:30 - 19:30
10:30 - 19:30
10:30 - 19:30
10:30 - 19:30
10:30 - 21:00
  • Get skip-the-line entrance to the world-famous Heineken Brewery. No waiting means more time for learning
  • The interactive exhibits (including a beer tasting lesson, and a journey as a beer bottle), make this experience much more than just a Heineken fact-fest
  • Download the Heineken Experience app to enjoy additional audio guides and exclusive video content, as well as an interactive quiz to test your knowledge – find it on the App Store or Google Play, or borrow a tablet at the entrance

The world famous Heineken Brewery has been transformed into an immersive attraction - complete with samples. For beer fans this is a mecca. For everyone else, it's a diverting afternoon's entertainment. Skip the ticket line and enter the world of Heineken.

The first part of this brilliantly boozy experience provides you with info on the history of this famous brewery. You'll get to know some fun facts about the Heineken recipe, the brewery itself, and its humble beginnings.

You'll even learn all about the brewing process, and how to create a perfect glass of draught beer for yourself. Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle), ensure this experience is more than you can imagine. You can download the Heineken Experience App (or borrow a tablet upon entry) to enhance your journey with additional audio and video content, as well as interactive questions to test your beer knowledge!

Of course, the essentials are covered here as well, including a beer tasting session. You'll come away not only understanding but also speaking the international language of Pilsnerese.

If that's not enough, sit back and enjoy some more delicious Heineken in the bar. Aaaah, now that's an educational experience!

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Ticket features
Instant ticket delivery
Smartphone tickets accepted
  • Take the pre-sold tickets lane and show your smartphone ticket to the Heineken host, who'll be announcing the timeslots
  • Make sure to be there 15 minutes before your timeslot

Cancellations are possible up to 24 hours before your visit date.

Heineken Experience
Stadhouderskade 78 (Ferdinand Bolstraat), Amsterdam
Key info
Wheelchair accessible
Audio guide
Download the free Heineken Experience app with additional audio tours and video content. Available in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish
Additional info


Last admission two hours before closing.

Insider tip

Aim for a visit close to the end of the day, once you’re done shopping and sightseeing. After visiting the brewery, you can enjoy a drink or two at the bar downstairs and maybe go to the nearby De Pijp - a trendy neighborhood full of nice bars and restaurants.

City Manager Amsterdam
Nov 24, 2017
Good. Quite interactive
Nov 24, 2017
We thought it would be more of a beer tasting expirence you don’t get too many beers. Then it gets very busy through the entire tour so it’s hard to actually hear all the history which we were looking forward to a lot
Nov 22, 2017
Thoroughly enjoyed our visit, very informative and beer tasting was good! Got some nice souvenirs from the shop, highly recommend this trip
Nov 21, 2017
Wonderful historical anecdotes with elements of fun. Loved it, and even better through Tiqets as I arrived only to find a very long queue and raining... Opened Tiqets and bought tickets there and then, and jumped the queue.
Nov 21, 2017
Totally worth going to!! Loved this and now love Heineken 😍. Amsterdam I will be returning and coming back here 100% 😊 ps the umbrella done us proud!!
Nov 20, 2017
Informative and fun ...
Nov 20, 2017
Great time!
Nov 19, 2017
Nov 19, 2017
Truly was an experience. Absolutely loved it.
Nov 18, 2017
Must attrAction in amaterdam!!!

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What do these tickets include?
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