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Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863, when it was the 'De Hooiberg' brewery. He turned it towards production of the beer that bears his name, and in fact it was a brewery until 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Since 2001 it's been the Heineken Experience. And after a year-long update and redesign in 2008, it's more Heineken-y and Experience-y than ever before.

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Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam

Customer reviews

Nov 16, 2018
Canal Cruise & Heineken Experience
My grandmother and I had an amazing experience at both the canal cruise and Heineken Experience. Definitely worth the price. The staff were exceptional and the tours were well structured. Would definitely recommend
Nov 14, 2018
Heineken Experience
Love all the activities..we have so much fun:)
Nov 14, 2018
Heineken Experience
Fantastic experience
Nov 13, 2018
Heineken Experience
It was worth it
Nov 12, 2018
Heineken Experience
Not only a visit to a brewery but Aldi and perhaps the extras. Great and not expected experience. Will go again with friends to optimize the experience - this time only myself which is ok butmuch more fun to be min. 2 persons
Nov 11, 2018
Heineken Experience
It’s worth every euro. Heineken, respect!
Nov 11, 2018
Heineken Experience
I was short of time which sucked a little bit as I had to rush the end but it was a really good museum
Nov 11, 2018
Heineken Experience
Very good
Nov 10, 2018
Heineken Experience
It was such a fun experience. It’s great even if you aren’t a beer drinker.
Nov 10, 2018
Canal Cruise & Heineken Experience
Heineken experience a must great fun. canal cruise well organised and an interesting tour