EN
USD
Help
Sign in

Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863, when it was the 'De Hooiberg' brewery. He turned it towards production of the beer that bears his name, and in fact it was a brewery until 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Since 2001 it's been the Heineken Experience. And after a year-long update and redesign in 2008, it's more Heineken-y and Experience-y than ever before.

Read more Read less

Customer reviews

Jul 16, 2018
Heineken Experience
Well priced, and very informative. Some people were complaining about group size, but if you’re willing to take the tour slow and enjoy it all then you will be like myself and not agree with them. Really good experience, and lots of free alcohol!
Jul 16, 2018
Heineken Experience
Very easy and quick to book tickets and we could enter to the Museum immediately.
Jul 15, 2018
Heineken Experience
Good display
Jul 15, 2018
Heineken Experience
Very touristy and a lot like visiting Disney
Jul 12, 2018
Heineken Experience
Heineken Experience is a must-see in Amsterdam!! Very interactive, and the beer is delicious!
Jul 12, 2018
Heineken Experience
Very interactive.. informative and the beers st the end were cool! Lots of great photo opportunities in the basement bar!
Jul 11, 2018
Canal Cruise & Heineken Experience
Very good everything works fine
Jul 11, 2018
Heineken Experience
It was good although it would have been better if there was an option to buy beer other than the tokens
Jul 9, 2018
Heineken Experience
So fun!
Jul 8, 2018
Heineken Experience
Good tour, could have been a bit more organised in terms of groups going through. We got stuck in between two groups and missed a lot of the commentary.