Hi, we're also available in English.

Hola, también estamos disponibles en Español.

Hallo, wir sind auch verfügbar in Deutsch.

Bonjour, nous sommes également disponibles en Français.

Ciao, siamo disponibili anche in Italiano.

Hey, we zijn ook beschikbaar in het Nederlands.

Olá, também estamos disponíveis em Português.

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Our Customer Service is available 09:00-18:00 (CET) in English, Dutch and Spanish every day.
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For urgent matters please call us.
We respond within one hour during opening hours.
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Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863, when it was the 'De Hooiberg' brewery. He turned it towards production of the beer that bears his name, and in fact it was a brewery until 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Since 2001 it's been the Heineken Experience. And after a year-long update and redesign in 2008, it's more Heineken-y and Experience-y than ever before.

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Customer reviews

Lucian, Romania
Sep 20, 2017
Heineken Experience
Nice experience, good beer, many games and photos.
Juan Carlos, United States
Sep 20, 2017
Heineken Experience
Fun experience!
Sam, United Kingdom
Sep 20, 2017
Heineken Experience
Great thing to do while here in Amsterdam. Would definitely do it agian. Plus you get free beer!!
John, United Kingdom
Sep 20, 2017
Heineken Experience
Enthusiastic & informative guides, a nice way to spend an hour or more in Amsterdam.
Valeria Paula, Brazil
Sep 17, 2017
Heineken Experience
Must see!!!!
Chevawn, Netherlands
Sep 17, 2017
Heineken Experience
Really enjoyed the movie, the life of a bottle.
Aleksejs, Latvia
Sep 16, 2017
Heineken Experience
Super!
ΖΑΧΑΡΙΑΣ, Greece
Sep 16, 2017
Heineken Experience
Τέλεια εμπειρία
Danielle, United States
Sep 15, 2017
Heineken Experience
Fun interactive trip
Robert, Australia
Sep 15, 2017
Heineken Experience
Really enjoyed this experience. Do after lunch as you can drink your free beers easier.