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Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863, when it was the 'De Hooiberg' brewery. He turned it towards production of the beer that bears his name, and in fact it was a brewery until 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Since 2001 it's been the Heineken Experience. And after a year-long update and redesign in 2008, it's more Heineken-y and Experience-y than ever before.

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Customer reviews

May 25, 2018
Heineken Experience
An interesting trip through the history of the Heineken company and a demonstration of how the beer is brewed. Tantalising glimpse of beautiful dray horses, then a rather strange experience being “brewed and bottled” followed by plenty of time to sample the product.
May 25, 2018
Canal Cruise & Heineken Experience
Experience was great. Many funny things to play besides exploring beer making process
May 24, 2018
Canal Cruise & Heineken Experience
Heineken tour is a must.
May 24, 2018
Heineken Experience
Absolutely seemless .. no wait times
May 24, 2018
Heineken Experience
Very good but too many people at the one time
May 23, 2018
Heineken Experience
We're enjoy!!
May 22, 2018
Heineken Experience
If your're fond of beer, surely love Heineken and surely will love to visit their first factory. The way the history of the best beer company in the world is told is very interactive. If you aren't that fond of beer you'll be thrilled anyway. And will have an oportunity of tasting directly from the fountain.
May 22, 2018
Canal Cruise & Heineken Experience
Both Heineken Experience and the Canal Cruise where perfect. We really enjoyed it.
May 21, 2018
Heineken Experience
A must see !!! Very interactive !!! And great beer
May 21, 2018
Heineken Experience
great convenient way to skip the line!