Heineken Experience

The Heineken Experience is located in the original Heineken Brewery. Gerard Adriaan Heineken bought this building back in 1863, when it was the 'De Hooiberg' brewery. He turned it towards production of the beer that bears his name, and in fact it was a brewery until 1988. It was then that it became a museum (and hotspot for Heineken consumption).

Since 2001 it's been the Heineken Experience. And after a year-long update and redesign in 2008, it's more Heineken-y and Experience-y than ever before.

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How to get there
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam

Customer reviews

Jun 13, 2019
Heineken Experience
We had such a great time at the tour. We loved that it was self directed and we could totally go at our own pace. There was some interactive exhibits which were super enjoyable. A good value was well.
Jun 12, 2019
Heineken Experience
Overalls a good experience, with lots of history and beer. Only downside was, it was very crowded and hard to follow the guide and what they were saying as a result of all the people and commotion.
Jun 12, 2019
Heineken Experience
But viewing to be honest.
2 sma half beers are given at the end not during the tour.
Jun 11, 2019
Heineken Experience
It was a fun time! They clearly put a lot of work into making it an enjoyable experience. The only downside was they let too many people in at once, making it crowded for the first while and hard to walk.
Jun 10, 2019
Heineken Experience
Was great got drunk 👍🏻
Jun 10, 2019
Heineken Experience
Very interesting!
Jun 10, 2019
Heineken Experience
It was a nice experience. Prices of souvenirs are normal.
Jun 10, 2019
Heineken Experience
Very cool
Jun 9, 2019
Heineken Experience
Really interesting tour, with nice beer! Plenty of interactive bits and good value for money
Jun 8, 2019
Heineken Experience
If you like beer ,you’ll enjoy yourself. if you like Heineken, you’ll love it