Tickets for Heineken Experience & Johan Cruijff ArenA Stadium Tour

Enjoy a fun day out in Amsterdam filled with beer and football history

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Opening hours
Johan Cruijff ArenA
Today:  10:00 - 16:30
Monday:  10:00 - 16:30
Tuesday:  10:00 - 16:30
Wednesday:  10:00 - 16:30
Thursday:  Closed
Friday:  10:00 - 16:30
Saturday:  10:00 - 16:30
Johan Cruijff ArenA Stadium Tour: 75 minutes
  • Find out all there is to know about the Heineken® brewing process, and learn how to serve a real 'star' of a beer
  • Get merry with interactive exhibits, indulge in a refreshing beer tasting lesson, and follow a beer bottle's journey, from factory to thirsty mouth
  • During a 75-minute guided tour of Johan Cruijff ArenA, see all the stadium highlights including a VR Experience, the changing rooms, the press room, player tunnel, the dugout, a look at the pitch, and the Ajax Gallery of Fame

The world-famous Heineken® Brewery opened in 1867, known by historians as a 'dam good year for beer. Dive into what's now an immersive attraction in the old brewery, complete with samples. Then take an insider's look at the home of Ajax with a guided tour at the Johan Cruijff ArenA.

From beers to ball sports, it's a fantastic day out in Amsterdam! Your 90-minute self-guided journey through the world of Heineken® is a brilliant experience guaranteed to get you giddy on its heritage, history, and of course, beer.

Find out exactly what goes into the Heineken® brewing process, and see how sponsors like Formula 1, the UEFA Champions League and the Rugby World Cup are all championing the brand in exciting ways. Yes, there are beer samples at the end!

Continue your day of activity at the Johan Cruijff ArenA, the home of Ajax. Your guide will give you the full insider's experience with a VR Experience, and exclusive access to the changing rooms, press room, player tunnel, and dugouts. They'll even show you how to get the most fantastic views of the field! You'll also see the legends of the club featured in the Ajax Gallery of Fame.

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Ticket features
Smartphone tickets accepted
Instant ticket delivery
What's included
Admission to the Heineken Experience (90-minute self-guided tour), including 2 beers or soft drinks
Guided tour (75 minutes) of the Johan Cruijff ArenA Stadium in English or Dutch
Audio guide for Heineken Experience (please download the free app, available in English, Dutch, German, French, Italian, Spanish, Portuguese, Russian, and Chinese)

Heineken Experience:

  • Show your smartphone ticket at the entrance
  • Make sure to arrive on time for your selected timeslot, otherwise you may not be able to skip the line
  • The Heineken Experience tour is self-guided and takes about 90 minutes

Johan Cruijff ArenA:

  • Show your ticket at the Main Entrance E and join the next available tour
  • 75-minute tours start every 30 minutes Monday-Friday and every 20 minutes Saturday & Sunday
Changing or cancelling your ticket
  • Cancellations are not possible for this ticket
  • Changes may be possible for this ticket
Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
Key info
Audio guide
Heineken Experience: Download the app, available in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish
Live guide
Johan Cruijff ArenA Stadium Tour: English and Dutch speaking
Jul 8, 2019
Both experiences were brilliant.
Jun 4, 2019
Well organised and thoroughly enjoyed it
May 27, 2019
Even better when baked
May 24, 2019
very nice
May 16, 2019
Heineken was very interesting and we all enjoyed it (we were nine guys from Norway).
The same goes for our visit at Johan Cruijff Arena. We were even allowed to walk on the court :-). Some of the boys even tried to score down there - they mist.
Thank you for making the stay in Amsterdam a success!
May 7, 2019
Was funny.
Apr 8, 2019
We enjoyed every minute in both tours and would recommend going to others.
Jun 23, 2019
Heineken Experience es uno de los tours indispensables de la ciudad, una experiencia única que merece la pena visitar. En cuanto al Johan Cruijff arena si eres fan del mundo del fútbol es otro sitio que merece la pena visitar
May 5, 2019
Il prezzo del pacchetto è conveniente, ed entrambe le attrazioni sono ASSOLUTAMENTE da vedere!
Apr 26, 2019
Calidad-precio inmejorable y destaco la flexibilidad de horarios en las visitas.

Common questions

What do these tickets include?
This ticket includes a single entrance to the venue, in combination with other services. You can find this information under the section 'What's included' on this page.
Are there special discounts for different age groups/students or teachers?
Discounts for different age groups vary per product. You can find discount related information while selecting your tickets in the checkout. When choosing your tickets, check for ticket types with discounted prices. For example, some products have a ticket type 'Child', which is specifically for children. Remember to bring a valid ID to the venue if you've purchased a discounted ticket.
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Do I have to print these tickets?
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