Heineken Experience: Entry Ticket

Drink up the history of the Netherlands' most famous export

Audio guide: Chinese, Dutch, English, French, German, Italian, Portuguese, Russian, Spanish
Wheelchair accessible Wheelchairs can be booked free of charge 48 hours before your visit. Please avoid weekends due to large crowds
Live guide: English
Provider: Tiqets International B.V.
Registered address: James Wattstraat 77-P, 1097 DL, Amsterdam, NL
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Entry to the Heineken® Experience
Two beers or soft drinks
Tour Guidance in English
  • Find out all there is to know about the Heineken® brewing process and learn how to serve a real 'star'
  • Get enlightened on Heineken®'s history, enjoy fun interactive exhibits, and indulge in a refreshing beer-tasting session
  • Follow a beer bottle's journey from factory floor to thirsty mouth, with a fully immersive light show in a futuristic room!

The world-famous Heineken® Brewery opened in 1867, but the 21st century is still a dam good time for beer in the heart of Amsterdam. Now an interactive, semi-guided, and immersive attraction located in the old Heineken® brewery, with multiple tastings and free beer included, it's a real hotspot for beer fans – and a quintessential Amsterdam experience. Arrive thirsty for your Heineken Experience!

After watching bikes zipping by outside the Heineken Experience, you'll step inside and start the tour by exploring historic brewing rooms – complete with authentic 18th-century wooden and copper machinery. Then, get hands-on with some modern interactive games from the brand's global sponsors, like Formula 1, UEFA Champions League, and the Rugby World Cup. Heineken is timeless.

Other chuckle-worthy exhibits inside the Heineken Experience reveal important things, including what it's like to be a beer bottle for a day, and a beer's-eye view of the entire brewing process. Download the free Heineken® Experience app for even more audio content, plus a handy map of 'Amsterdam's Best Hidden Gems'.

Did you know that this world-renowned beer is made from just four all-natural ingredients? Find out exactly what goes into each bottle of Heineken® by tasting, touching, and smelling the key elements individually, then together – all in the name of science, of course.

Top the day off with a small beer-tasting session during the tour, then enjoy two more free beers at the snazzy, atmospheric bar at the end of the experience. You'll come away not only understanding, but also speaking the international language of Pilsner.

Insider tip

Show your smartphone ticket to the Heineken® host at the venue entrance.

Heineken Experience
Stadhouderskade 78, 1072 AE, Amsterdam
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  • Cancellation is possible until 24 hours before your visit.
  • Rescheduling is possible until 24 hours before your visit.

Ratings & reviews

3632 verified customer reviews

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3 reviews
Richard ,  United States United States
24 May 2024
People were great; beer even better! Love the Silver; will be looking for it and purchasing it back in the US!
Heineken Experience
Katherine,  United States United States
02 Jul 2024
Such a well done tour and fun experience! Great photo ops, and great beer, too!
Heineken Experience
Liam,  United Kingdom United Kingdom
11 Jun 2024
It was great I’m from the England and it was amazing the staff were so kind and welcoming
Heineken Experience

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