The key to the perfect Valentine’s date: a dash of culture

A study of 2,000 Americans and 2,000 Brits has revealed that nowadays a dream date involves cultural experiences, outdoor activities, or something new and different. The study shows that, when it comes to dating, Americans are keen to impress, enjoy soaking up a bit of culture, and love a visit to an inspiring location.
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Online ticketing platform for museums and attractions Tiqets commissioned the Perfect Date survey to gain better insights into what people are looking for on a date. More than 4,000 people across the US and the UK were surveyed. 

The survey reveals that over 78% of people in the US agree that new cultural experiences are the key to keeping the romantic spark lit. Those in a relationship  are especially inclined to think that new cultural experiences add fresh energy to a relationship. 

It seems dinner isn’t the only date preference for Valentine’s Day anymore, 1 in 10  of the US survey respondents saying they won’t be going out for dinner to celebrate the holiday. As for daytime activities, the best option according to Americans is a walk in a park or botanical garden, a visit to the zoo or a river cruise. 

On our platform, millions of people have bought tickets to museums and attractions - both while traveling and in their hometown. Especially while at home, we see that people often want to visit attractions later in the day, outside of work hours. Many locations we work with, from Exploratorium in the US to Ripley's Aquarium in Canada have responded to that and have adjusted their hours, or created special evening programs to attract this type of visitor.  Daniel Hackett, US Director of Tiqets

The study saw Paris named the most romantic city, with New York and Venice as ‘dreamy’ options. Whilst Central Park, the Eiffel Tower and Niagara Falls were among the top 5 places considered to propose.

Americans are willing to spend money on these date experiences with an average spend of $153.14  per date as the magic number.

A third said you should plan your date at least a couple of days in advance, with ‘fun’ and ‘surprising’ elements key to impress your partner.

Valentine's Day is an opportunity to show what you find interesting to your date. Tiqets is here to make it easy to find the cultural activities that will appeal the most to you and your date, Daniel Hackett, US Director of Tiqets

If you are struggling to find ideas for this Valentine’s Day, take a look at some of these creative date ideas.

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Video: Survey video

About Tiqets

Tiqets’ mission is to make culture more accessible by making it easier for more people to go to museums and attractions. From the start in 2014, the company has connected millions of people to museums and attractions with instant, last-minute and mobile tickets. Tiqets works with both hidden gems and top museums and attractions all over the world.

The company is headquartered in Amsterdam and now employs 200+ people worldwide, including in Amsterdam (HQ) as well as Seattle, Las Vegas, Orlando, Philadelphia, London, Copenhagen, Paris, Barcelona, Rome, Vienna, Bangkok, Tokyo and Osaka. More information can be found on


1) Walk in a park or botanical garden 

2) Going to the Zoo

3) A river or canal cruise

4) A modern culture attraction e.g. Empire State Building or Warner Bros studio tour

5) Historical attraction e.g. Independence Hall

6) Amusement or water park

7) Boat ride

8) Visiting a castle or palace

9) Aquarium

10) Art/Music museum


1) Central Park

2) Eiffel Tower

3) Niagara Falls

4) Gondola in Venice

5) London Eye

6) Empire State building

7) Canal cruise in Amsterdam

8) Seine River Cruise

9) The Colosseum

10) Windsor Castle

Notes to the editor (not for publication):

Contact information:

Mereille Talahatu

PR & Communication Specialist

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